Marketing Data Analyst

This is a fully remote position, open to applicants in India.

📋 Description

• Extract, merge, and analyze extensive datasets from Salesforce, HubSpot, web analytics, and advertising platforms utilizing SQL.

• Identify trends, assess performance, and evaluate marketing effectiveness throughout the B2B funnel.

• Oversee reporting and data management for Salesforce.com and HubSpot.

• Maintain data integrity and develop foundational dashboards.

• Act as the subject matter expert on marketing data structure and flow.

• Create, sustain, and automate dashboards and reports that monitor B2B metrics such as lead velocity, MQL-to-SQL conversion, campaign attribution, channel ROI, and account engagement.

• Collect requirements from Marketing, Sales, and Operations teams.

• Convert business inquiries into analytical projects and present insights to inform strategic decisions.

• Analyze integrated digital, email, event, and content marketing campaigns.

• Assess campaign performance, optimize expenditures, and inform future strategies.

⛳️ Requirements

• Over 3 years of experience in marketing analytics, business intelligence, or data analysis with a focus on B2B marketing.

• Advanced SQL skills for data extraction, transformation, and integration of complex datasets from various databases.

• Practical experience with Salesforce.com and HubSpot, including core objects, fields, campaign tracking, and reporting modules.

• Proven track record of collaborating with stakeholders, defining requirements, and implementing reporting solutions.

• Exceptional attention to detail and capability to manage multiple projects in a dynamic environment.

• Strong analytical and storytelling abilities, with experience in statistical analysis, A/B testing, and ROI measurement.

• Excellent communication and presentation skills for engaging with all levels of leadership.

• Bachelor’s degree required; majors in Business, Economics, Mathematics, Statistics, or Communications are acceptable.

• At least 4 years of substantial work experience necessitating critical thinking, data analysis, and sales and marketing engagement.

• Demonstrated ability to articulate and present technical concepts to non-technical audiences.

🏝️ Benefits

• Equal opportunity employer dedicated to maintaining a workplace and recruitment process devoid of unlawful discrimination, harassment, and retaliation.

• No candidate fees are required at any stage of the recruitment process.