Senior Manager, Retention Marketing, Ads – DoorDash for Business

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of marketers tasked with managing communications with advertisers and DoorDash for Business clients through email, push notifications, SMS, and in-app CRM channels.

• Enhance visibility and utilization of the Ads & Promotions product suite across small to medium-sized businesses (SMB), enterprise clients, and consumer packaged goods (CPG) advertisers.

• Foster the adoption and engagement of the DoorDash for Business suite among company administrators and their employees.

• Define and take ownership of key performance indicators (KPIs), analyzing dynamics related to advertisers and DoorDash for Business customers.

• Spearhead annual and quarterly marketing plans focused on ads and DoorDash for Business retention.

• Cultivate and lead a high-performing team of retention marketers.

• Ensure that retention campaigns are launched consistently, swiftly, and with exceptional quality.

• Enhance targeting methodologies, creative tools, journey management, and the experimentation framework.

• Guide the transition from Braze/Iterable to DoorDash's proprietary CRM tool.

• Propel personalization and automation efforts in collaboration with MarTech, engineering, and analytics teams.

• Collaborate strategically with leads in Ads and DoorDash for Business across product, strategy & operations, marketing, and sales.

⛳️ Requirements

• A minimum of 8 years of experience in B2B marketing, engagement, or operations.

• At least 5 years of experience managing high-performing teams.

• Proven history of creating successful B2B retention marketing programs and surpassing performance and revenue goals.

• Strong analytical abilities to interpret large and diverse data sets into actionable hypotheses and experimentation strategies.

• Extensive experience with CRM technologies, including marketing automation and email service provider (ESP) platforms such as Iterable, Braze, Salesforce Marketing Cloud, and HubSpot.

• Experience in executing complex multi-channel marketing programs.

• Capability to work independently while fostering strong internal relationships and achieving consensus.

• Experience in building within new, rapidly expanding businesses and managing ambiguity.

• A passion for enhancing customer experiences and delivering added value to clients.

• Ability to think and operate both tactically and strategically.

• Agility in pivoting and responding to real-time data insights.

• Bachelor's degree is required; a master's degree is a plus.

• Familiarity with B2B2C, SaaS, or advertising products, along with knowledge of SQL, is advantageous.

🏝️ Benefits

• Equity grants.

• 401(k) plan with employer matching.

• 16 weeks of paid parental leave.

• Wellness benefits.

• Commuter benefits match.

• Paid time off.

• Paid sick leave.

• Medical, dental, and vision benefits.

• 11 paid holidays.

• Disability insurance.

• Basic life insurance.

• Family-forming assistance.

• Mental health program.

• Flexible paid time off/vacation for salaried positions.

• 80 hours of paid sick time annually for salaried employees.

• Premium healthcare options.

• Wellness expense reimbursement.