Senior Manager, Paid Media AI and Systems

This is a fully remote position, open to applicants in California.

📋 Description

• Take ownership of the AI transformation strategy for LinkedIn’s Global Paid Media team.

• Define, prioritize, and deliver capabilities in collaboration with MarTech, media agencies, and both internal and external partners.

• Implement AI, automation, and decision-support functions across audience strategy, investment planning, creative development, campaign activation, optimization, experimentation, measurement, and insight generation.

• Enhance performance marketing automation features that accelerate the learning agenda.

• Lead product vision, use-case development, workflow design, and business requirements for internal paid media tools.

• Collaborate with technical teams on architecture, integrations, security, production deployment, and ongoing support.

• Optimize workflows within the quarterly paid media schedule.

• Create and maintain reusable AI-assisted workflows, skills, tools, prompts, and relevant supporting context.

• Set standards for quality, access, governance, and human review processes.

• Coordinate with cross-functional partners to avoid delays in handoffs.

• Drive change management through documentation, training, office hours, and measuring adoption.

• Assess, pilot, and integrate emerging AI technologies, platforms, MCP servers, agentic tools, and AI harnesses.

• Define and present quarterly success metrics for the operating model.

• Collaborate with the agency-of-record on documentation standards, automation, QA tools, and reporting templates.

• Act as an internal thought leader and bridge between paid media practitioners and MarTech teams.

⛳️ Requirements

• BA/BS degree in marketing, business, media, operations, or a related field, or equivalent experience.

• Over 7 years of experience in paid media, performance marketing, marketing operations, MarTech, or a closely related area.

• Profound understanding of paid media workflows, including campaign briefs, media plans, audience strategy, creative development, trafficking, QA, optimization, experimentation, measurement, reporting, and campaign learning.

• Strong background in performance marketing.

• Familiarity with platforms such as Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Reddit, etc.

• Proficiency with modern AI tools, including Claude Code, ChatGPT Agents, and Microsoft 365 Copilot.

• Practical knowledge of skills, tools, and MCP-style integrations.

• Familiarity with paid media stacks, including DSPs, DV360, Yahoo, Trade Desk, SA360, MMPs, insights platforms, and media mix modeling platforms.

• Experience in driving documentation standardization, template adoption, and workflow consistency across multiple business units or marketing teams.

• Experience collaborating with global agency partners and managing shared tools, documentation, and automation across an in-house team and external AOR.

• Excellent written communication skills.

• Capability to explain complex technical workflows to marketers, engineers, and executives.

🏝️ Benefits

• Annual performance bonus.

• Stock options.

• Comprehensive benefits package.

• Reasonable accommodations for disabilities.

• An inclusive and accessible workplace.