Senior Manager, Offline Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of TV (both linear and CTV), podcasting, and direct mail initiatives from start to finish, encompassing partner relations, budget management, testing, and decisions on scaling or cutting efforts.

• Relaunch and enhance TV campaigns in collaboration with Tatari by reconstructing the strategy, managing creative rotations, and increasing expenditure based on data-driven insights.

• Revitalize the podcast strategy by determining the buying model, selecting appropriate shows, and deciding between DAI and host-read strategies, along with promo-code attribution.

• Profitably expand direct mail efforts while refining strategy and measurement practices.

• Manage offline measurement comprehensively through Haus geo testing, holdouts, post-purchase surveys, and promo code analysis.

• Establish and advocate for offline budgets, make informed scaling or cutting decisions, and present these to leadership.

• Ensure agency and partner teams adhere to well-defined KPIs.

• Work closely with the creative team to enhance assets for TV, direct mail, and podcasting.

• Develop the quarterly testing roadmap and the 2027 offline strategy, which includes upfront decisions and new opportunities such as OOH, sponsorships, and portfolio acquisitions.

• Report directly to the VP of Growth and operate autonomously with direct access to the CMO.

⛳️ Requirements

• A minimum of 8 years in performance or growth marketing.

• At least 4 years of experience managing offline channels (TV, podcast/audio, direct mail) from the brand perspective at a DTC or consumer subscription company.

• Demonstrated success in scaling an offline channel from testing to a substantial budget.

• Experience working with partners such as Tatari, Oxford Road, Ad Results Media, PostPilot, or Lob.

• Proficient in designing and interpreting incrementality tests, including geo holdouts, matched-market, and platform lift evaluations.

• Familiarity with calibrating a Marketing Mix Model (MMM) using experimental data.

• Knowledgeable about TV buying and reporting, including Tatari, iSpot, the economics of linear vs. CTV, and podcast purchasing.

• Understanding the differences between host-read and DAI strategies, as well as tools like Magellan and Podscribe.

• Comprehension of direct mail audience modeling, holdout design, and response curve analysis.

• Ability to connect brand tracking (using tools like Tracksuit or similar) to acquisition efforts.

• Strong proficiency in Sheets/Excel.

• Comfortable using Northbeam and post-purchase survey tools such as KnoCommerce.

• Familiarity with SQL/BigQuery is advantageous.

🏝️ Benefits

• Bonus opportunities.

• Competitive equity packages.

• Comprehensive benefits coverage for you and your family.

• Generous paid time off (PTO).

• Complimentary Grüns.

• Additional perks focused on health and well-being.

• Fully remote work environment.

• Quarterly off-site gatherings.

• Opportunities for career advancement.