Senior Manager, National Accounts – Value & Natural Channel

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee designated National Account customers while achieving annual goals for sales, profitability, distribution, and market share.

• Create and implement Joint Business Plans that align with customer objectives and Barcel USA's growth strategies.

• Establish and nurture relationships with influential customer stakeholders and decision-makers.

• Conduct customer presentations, business reviews, line reviews, and strategic planning meetings.

• Identify opportunities for distribution expansion, assortment optimization, and promotional effectiveness.

• Carry out annual customer planning, which includes forecasting, budgeting, and trade planning.

• Formulate both short-term and long-term strategies for account management.

• Analyze sales trends, market dynamics, competitive activities, and customer performance metrics.

• Utilize category insights and syndicated data to sway customer decision-making.

• Oversee customer P&L performance and manage trade investment budgets.

• Track promotional expenditures and assess return on investment (ROI).

• Assist in the development of the annual budget and conduct monthly forecasting.

• Collaborate with Marketing, Category Management, Revenue Growth Management, Supply Chain, Finance, Shopper Marketing, and Demand Planning teams.

• Facilitate new product launches, promotional campaigns, and customer-specific initiatives.

• Coordinate with DSD sales teams to ensure effective retail execution.

• Lead negotiations on pricing, promotions, contracts, distribution enhancements, and customer agreements.

• Address customer issues and identify avenues for enhancing customer satisfaction and long-term growth.

⛳️ Requirements

• A Bachelor's Degree in Business Administration, Marketing, Finance, or a related field is required.

• An MBA is preferred.

• Over 7 years of progressive experience in sales or National Account Management within the Consumer Packaged Goods (CPG) sector.

• Proven experience managing National Retail Accounts.

• Demonstrated achievements in customer negotiations and strategic account management.

• Experience with annual business planning, forecasting, and trade spend management.

• Strong comprehension of category management and syndicated data sources (Circana, Nielsen, etc.).

• Significant experience with warehouse operations is required.

• Familiarity with Direct Store Delivery (DSD) practices.

• Willingness to travel up to 40% as business needs dictate.

• Availability to attend customer meetings, trade shows, and company events.

🏝️ Benefits

• Opportunity to work remotely.

• Flexible working hours.

• Commitment to equal employment opportunities and fostering an inclusive workplace.

• Supportive environment for individuals with disabilities, veterans, and women.