Senior Manager, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, implement, and manage promotional materials for Health Care Providers (HCP) and Direct-to-Consumer (DTC) initiatives for the BRUKINSA® (zanubrutinib) brand.

• Collaborate with brand partners to facilitate the development and execution of HCP and DTC promotional assets.

• Champion brand assets through the PRC process to ensure effective adoption.

• Oversee cross-functional relationships that include Field Teams, Legal, Compliance, Patient Advocacy, Patient Support Services, and Market Access.

• Create promotional messaging and materials based on clinical data and approved labeling.

• Partner on commercial operations and business analytics initiatives to identify actionable insights and monitor goal achievement.

• Supervise agencies, marketing briefs, project tracking, accountability, budgets, and meetings.

• Direct the development, distribution, coordination, inventory, and communication of promotional materials.

• Coordinate with the promotions team to align on objectives and key performance indicators (KPIs).

• Present HCP and DTC promotional materials to the internal promotional review committee, ensuring adherence to business, regulatory, legal, and compliance standards.

⛳️ Requirements

• Bachelor’s degree in marketing or a related field.

• Over 7 years of relevant experience.

• More than 5 years of pertinent experience in the pharmaceutical (marketing, sales, market research, market access) and/or healthcare sector, or equivalent experience in a promotional ad agency.

• Preferred commercial experience in consumer or HCP marketing.

• Experience in oncology is preferred.

• Strong leadership, communication, and cross-functional collaboration abilities.

• Deep understanding of clinical data and capability to produce materials that align with the approved label.

• Outstanding agency management experience, including marketing briefs, project tracking, accountability, budget management, and meeting facilitation.

🏝️ Benefits

• Annual bonus plan for Non-Commercial roles.

• Incentive compensation plan for Commercial roles.

• Discretionary equity awards.

• Employee Stock Purchase Plan.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• 401(k) plan.

• Flexible Spending Account/Health Savings Account (FSA/HSA).

• Life Insurance.

• Paid Time Off.

• Wellness programs.