Senior Manager, Growth Marketing

This is a fully remote position, open to applicants in California, +15 more states.

📋 Description

• Develop the growth marketing playbook for Fount and upcoming professional-services offerings.

• Take ownership of growth strategy, customer insights, market research, buyer analysis, competitive alternatives, customer economics, objections, and serviceability limitations.

• Collaborate in creating ideal customer profiles, positioning, messaging, offers, pricing hypotheses, and channel priorities.

• Plan and manage demand-generation channels including paid search and social media, organic visibility, AI-generated answers, partnerships, webinars and events, referrals, thought leadership, outbound support, and product-led acquisition.

• Produce and disseminate articles, guides, customer testimonials, case studies, webinars, lifecycle content, and practitioner education materials.

• Oversee landing pages, forms, conversion paths, testing, and conversion-rate optimization.

• Construct and manage HubSpot acquisition lifecycle architecture, including automation, segmentation, routing, scoring, nurturing, reactivation, dashboards, attribution, data quality, and change controls.

• Create product marketing and Sales enablement materials such as category narratives, use cases, launch plans, talking points, objection handling, evidence, comparison tools, and follow-up sequences.

• Link marketing data to qualified opportunities, initial payments, repeat purchases or replenishments, retention, and expansion.

• Maintain the roadmap, campaign calendar, budget, vendor recommendations, experiment log, reporting schedule, documentation, and playbooks.

• Personally deliver priority projects, leverage AI and automation, and involve specialists when necessary.

• Collaborate with Sales, Customer Success, Product, Customer Acquisition, Analytics, Finance, Legal, and creative teams.

• Report to the VP who oversees Fount and Pearl’s products for professionals.

⛳️ Requirements

• Proven experience in developing B2B growth or demand generation programs linked to qualified pipeline and revenue.

• Advanced, hands-on expertise with HubSpot, encompassing marketing automation, CRM workflows, Sales integrations, and reporting.

• Capability to operate across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement.

• Ability to independently execute priority tasks in a streamlined environment.

• Strong analytical skills and commercial acumen.

• Proficiency in working with incomplete data and evaluating whether growth yields valuable customers.

• Experience in zero-to-one operations and transforming ambiguity into actionable plans.

• Capability to deliver impactful work swiftly and learn from the evidence.

• Skill in influencing Sales, Customer Success, Product, Finance, Analytics, and business leaders without formal authority.

• Excellent writing and communication skills, with clarity and persuasiveness.

• JD or active bar membership is welcomed but not mandatory.

• Experience in two-sided marketplaces, lead generation, or marketing to independent professionals and small businesses is a plus.

• Familiarity with product-led growth or micro-app portfolios and various revenue models, including subscription, credit, usage-based, lead-based, or transaction-based models is advantageous.

• Experience in auditing and managing paid media agencies or specialists, including Google, Meta, or LinkedIn programs, is beneficial.

• Experience in establishing a growth function or overseeing Sales/Customer Success teams is a bonus.

🏝️ Benefits

• Equal opportunity employer with a commitment to an inclusive workplace.

• AI technology disclosure and informed consent provided during the hiring process.