Product Led Growth Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Take ownership of the growth process from acquisition to activation, lifecycle, and conversion.

• Develop a comprehensive understanding of the customer journey, identifying conversion points, friction areas, and the realization of customer value.

• Conduct experiments across various stages including acquisition, onboarding, product experience, lifecycle, and conversion.

• Collaborate with Product teams to transform user insights into expedited paths to value.

• Establish measurement frameworks and operational rhythms to enhance team learning and decision-making.

• Promote conversion, retention, and expansion in collaboration with Sales, RevOps, and Customer Success teams.

• Refine positioning and messaging based on customer insights in partnership with Marketing.

• Oversee agencies and specialists while maintaining strategic direction.

• Advise external firms, contractors, and internal specialists.

• Link the customer journey from discovery to product usage, value realization, retention, and payment.

⛳️ Requirements

• Proven experience in product growth, product-led growth (PLG), lifecycle marketing, or a comparable position.

• Practical experience in designing and executing experiments, even when working with incomplete data and small sample sizes.

• Strong collaboration with Product teams, utilizing customer and product data to inform decisions.

• Ability to operate with a high degree of autonomy and limited infrastructure.

• Excellent quantitative skills in areas such as funnels, cohorts, conversion, and experiment analysis.

• Familiarity with product analytics, CRM/marketing automation systems, web analytics, and experimentation tools.

• Experience in product-led, self-service, digital commerce, or online purchasing preferred.

• Quick adaptability to understand technical customer needs and workflows.

• Flexible full-time schedule to facilitate close collaboration with Product, Marketing, and other Re:Build teams.

• Occasional travel by air and car may be required.

🏝️ Benefits

• Eligibility for annual incentive compensation.

• Eligibility for long-term incentives.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Retirement benefits.

• Paid time off.

• Comprehensive benefits package.

• Employee shared ownership opportunities.

• Financial rewards tied to company performance.

• Reasonable accommodations available for qualified individuals with disabilities.