Growth Marketing Manager

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Recruit participants for live AI testing cohorts at Engenious University, which prepares skilled QA engineers for testing roles in the AI era.

• Manage the customer journey from initial awareness to a consultation call with an instructor.

• Oversee and enhance the six-week sales cycle for each cohort, leading retrospectives after each cohort concludes.

• Take charge of the consultation funnel, which includes writing page content, managing bookings and instructor assignments, sending confirmations and reminders, following up, tracking, tagging, capturing form data, and quality assurance.

• Maintain a continuous lead magnet, landing page, gate, and email nurturing strategy for the cohort audience.

• Dispatch regular community emails and strategize for list health, monitoring landing page performance and bookings.

• Organize and oversee partner webinars, roundtables, paid workshops, and alumni events as part of pipeline activities.

• Manage paid acquisition campaigns on Meta and LinkedIn to meet consultation and event registration targets.

• Operate the company’s LinkedIn page, ghostwrite posts for the CEO, support instructor content, and respond to comments and direct messages.

• Gather, verify, and create content from graduate outcomes, testimonials, and student stories for web pages and emails.

• Supervise event co-hosts, creator partnerships, and the alumni affiliate program, ensuring links and performance metrics are tracked.

• Compile weekly funnel reports using product analytics and CRM data, confirming figures against original source records.

• Document playbooks, swipe files, UTM conventions, prompt libraries, and Claude skills for repetitive tasks.

• Monitor weekly metrics for qualified traffic, contacts, consultation activities, held-call rates, email-driven visits, cohort sales, and event registrations.

⛳️ Requirements

• At least 3 years of experience in growth, demand generation, or performance marketing, with accountability for a specific pipeline metric such as leads, booked meetings, or enrollments.

• Proven experience in selling high-ticket programs or services through booked calls, culminating in meetings with qualified individuals.

• Proficient in conversion copywriting for web and email, showcasing a portfolio that includes at least one landing page and one multi-email sequence along with demonstrated results.

• Hands-on experience managing funnel components, including UTMs, forms, hidden fields, CRM properties, lists, email triggers, and booking tools.

• Practical experience with HubSpot, specifically regarding email, workflows, lists, forms, and properties.

• Capability to interpret product-analytics funnels.

• Familiarity with Meta or LinkedIn advertising campaigns, including audience targeting, creative development, and cost-per-lead analysis.

• Experience in event marketing, successfully executing webinars or workshops from initial planning to achieving registration goals more than once.

• Daily engagement with Claude or a similar AI model for drafting, analysis, and automation, ensuring output verification.

• Strong discipline in verifying published figures against source records.

• Proficient in clear, straightforward American English tailored for a technical audience.

• Availability to work hours that align with the US East Coast afternoon.

• English proficiency at C1 level or higher.

• Experience working with QA engineers, SDETs, developers, or a personal background in QA (preferred).

• Familiarity with cohort-based or EdTech launch cycles (preferred).

• Experience conducting partner webinars with shared lead generation (preferred).

• Prior experience ghostwriting for a founder on LinkedIn (preferred).

• Ability to empower non-sales personnel to conduct sales calls (preferred).

• Basic knowledge of headless CMS or no-code page editing (preferred).

• Experience with affiliate or referral programs (preferred).

• Background in short-form video briefing (preferred).

🏝️ Benefits

• Flexible remote work arrangement.

• Full-time employment opportunities.

• Work hours that overlap with the US East Coast afternoon.