Senior Director, Product Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of product strategy and execution for a new growth team across various product lines, starting from the identification of opportunities to the shipping and iteration of solutions.

• Define activation, engagement, and retention metrics across product lines.

• Enhance core product metrics, focusing on the retention and adoption of key features.

• Collaborate with Member Marketing and Data to ensure that in-product moments and lifecycle communication function as a cohesive measured member journey.

• Establish product operating mechanisms across product lines, including shared metrics, a unified experimentation process, and a regular review schedule with privacy, safety, and clinical safeguards.

• Lead the growth pod in a hands-on manner, working closely with designers and engineers to implement experiments.

• Report on results, forecasts, and related decisions to product leaders and executives.

• Utilize AI on a daily basis to enhance funnel monitoring, analysis, and reporting.

⛳️ Requirements

• Over 10 years of experience in product, growth, or analytics-driven product roles, including at least 5 years leading growth for B2C or B2B2C products at scale with a demonstrated history of exceptional growth.

• Proven success in scaling products and features to extensive user bases, with quantifiable impacts on engagement and retention.

• Experience with ownership of activation or retention metrics and the ability to show measurable improvements.

• Strong analytical skills, including proficiency in SQL and product analytics tools such as Mixpanel or Tableau.

• Expertise in experimentation methodologies, including scenarios where traffic is limited or traditional A/B testing is not applicable.

• Experience in developing growth practices that have been adopted by multiple teams.

• Background in growing products where members are enrolled through a partner, such as an employer or health plan, is advantageous.

• Proven ability to influence decisions among product leaders who do not directly report to you.

• Familiarity with behavioral science and habit formation, applied in a responsible manner.

• An AI-native mindset, utilizing AI tools for analysis, prototyping, and shipping, as well as the capability to establish measurement frameworks in data-challenged environments.

• Experience in healthcare, digital health, or other regulated industries is highly preferred.

• Excellent communication skills to simplify complex funnels into actionable decisions.

🏝️ Benefits

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• [Insert additional benefits here]