Senior Manager, Field Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the senior local marketing authority for a regional group of Primrose Schools franchise locations.

• Offer strategic direction to Franchise Owners regarding local marketing strategies, channel selection, and budget allocation.

• Advise on digital marketing, social media, community events, local advertising, public relations, referral development, and grassroots outreach efforts.

• Assess, authorize, and provide constructive feedback on annual local marketing plans.

• Monitor spending trends and identify areas of underinvestment, misallocation of funds, and compliance risks.

• Provide training, coaching, and seasonal recommendations through individual consultations, group workshops, playbooks, and toolkits.

• Ensure that regional local marketing activities adhere to brand standards, channel guidelines, and franchise agreement stipulations.

• Recognize and report non-compliance and brand risk issues.

• Evaluate local marketing effectiveness and link activities to inquiries, enrollment results, and competitive positioning.

• Collaborate with paid media and internal experts to establish and enhance digital campaigns.

• Document and disseminate successful practices, emerging trends, and market insights.

• Oversee assigned Field Marketing Managers and enhance their skill sets.

• Spearhead special projects, pilot initiatives, and support for new school openings.

• Represent Local School Marketing in cross-departmental projects involving operations, branding, training, and paid media.

• Assist in local marketing training through the development and facilitation of content.

⛳️ Requirements

• Over 10 years of marketing experience, particularly in local marketing, field marketing, franchise marketing, or multi-location brand environments.

• Extensive experience in advising business owners, operators, or franchisees while managing complex stakeholder dynamics.

• Profound understanding of local digital marketing channels such as paid search, paid social, local SEO, Google Business Profile, and social media, alongside traditional local marketing methods.

• Experience in a franchise system or multi-location retail, service, or consumer brand landscape is highly preferred.

• Outstanding communication and relationship-building abilities, with the capacity to influence across various levels and functions without direct authority.

• Strong business insight and analytical capability, with the skill to interpret data, identify trends, and convert insights into actionable strategies.

• Proven track record of leading initiatives, refining processes, and driving outcomes in a complex, distributed organization.

• Highly organized and self-motivated, capable of managing multiple priorities, stakeholders, and deadlines effectively.

• Willing to travel frequently within the designated region for school visits, Franchise Owner meetings, and significant events.

• Bachelor’s degree in Marketing, Business, Communications, or a related area.

• An MBA or advanced degree is preferred.

🏝️ Benefits

• Commission or bonuses based on individual and company performance.

• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School.

• Health, dental, and vision insurance.

• 401(k) plan with company matching up to 3.5%.

• Company-sponsored life insurance.

• Employee Assistance Program.

• Flexible work arrangements.

• Paid family leave.

• Access to a fitness center.

• Dry cleaning services.

• Casual cafe environment.

• Community banking services.

• Car washing service.