Senior Manager, Email & Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and enhance KnowBe4's email marketing strategy throughout the various lifecycle phases: prospecting, trial, customer onboarding, adoption, renewal, and expansion.

• Develop customer lifecycle and nurturing programs post-sale to boost onboarding, product adoption, engagement, expansion, retention, and win-back metrics.

• Create campaigns for platform expansion and feature adoption tailored to customer needs, product usage, and underutilized capabilities.

• Collaborate with Revenue Operations to assess customer health scores and detect signals for expansion.

• Spot expansion opportunities by analyzing product usage, engagement levels, and customer health indicators.

• Formulate and implement multi-touch nurture programs to advance prospects through the sales funnel and enhance pipeline velocity.

• Utilize generative AI for content creation, subject line experimentation, send-time optimization, and dynamic personalization.

• Assess new AI technologies and determine where AI can drive significant performance improvements.

• Work together on campaign planning, segmentation, personalization strategies, and A/B testing to enhance open rates, CTR, and conversion rates.

• Team up with Marketing Operations to ensure that HubSpot or Marketo workflows are scalable, trackable, and integrated with CRM data strategies.

• Define and manage email marketing KPIs, reporting performance metrics to leadership.

• Ensure adherence to CAN-SPAM, GDPR, CASL, and other relevant email regulations.

• Oversee email marketing specialists and/or contractors, providing guidance, feedback, and support for career development.

• Brief, review, and approve email creative and copy prior to deployment.

• Maintain a testing roadmap and document insights gained.

• Confirm that sends are tracked and attributed within Salesforce and HubSpot.

• Engage in vendor and tool relationships concerning email infrastructure and deliverability alongside Marketing Operations.

⛳️ Requirements

• BA/BS degree or equivalent professional experience.

• Over 10 years of experience in B2B SaaS marketing, preferably within the Cybersecurity sector.

• At least 8 years of experience in email marketing and customer lifecycle marketing, ideally in leadership and management capacities.

• Proven experience in scaling programs across various geographies and languages.

• Successful track record of collaborating with a Customer Success organization to implement a lifecycle program.

• Exceptional written and verbal communication abilities.

• Advanced skills in HubSpot and Marketo, including workflows, smart lists, lead scoring, and reporting functionalities.

• Experience in data segmentation and list management strategies encompassing dynamic, behavioral, and firmographic segments.

• Familiarity with Customer Data Platforms (CDP) or data enrichment tools like Clearbit and ZoomInfo.

• Strategic and commercial mindset linking email program decisions to pipeline, bookings, retention, and revenue results.

• Ability to influence cross-functionally across Marketing, Sales, Customer Success, and Operations without direct authority.

• Proficient in Google Analytics, Looker, or similar BI tools; capable of building dashboards that connect email performance to pipeline and revenue results.

• Strong people leadership skills, including coaching, development, constructive feedback, and fostering team growth.

• Must be eligible to work in the US, as remote positions are available only in the US office.

🏝️ Benefits

• Company-wide bonuses tied to monthly sales objectives.

• Employee referral bonuses.

• Adoption assistance.

• Tuition reimbursement.

• Certification reimbursement.

• Bonuses for completing certifications.

• A modern, high-tech, and enjoyable work environment.

• Applicant assessments and background checks may be part of the hiring process.