Senior Manager, DTC – Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise the comprehensive digital marketing strategy across direct-to-consumer and digital platforms.

• Design and execute lead generation and DTC growth initiatives utilizing SEO, PPC, social media, and email marketing.

• Enhance landing pages, funnels, and website architecture to boost conversion rates and improve customer acquisition efficiency.

• Utilize marketing automation and CRM tools to optimize lead capture, nurturing, and management processes.

• Oversee performance metrics across SEO, PPC, paid social, email, and content marketing channels.

• Develop targeted paid, organic, and content marketing strategies to draw in high-quality leads and customers.

• Track and refine campaigns to enhance ROI, conversion rates, and customer lifetime value.

• Collaborate with the Sales team to align marketing strategies with revenue objectives and ensure smooth lead transitions.

• Work alongside cross-functional teams to create integrated, multi-channel campaigns.

• Provide guidance and mentorship to junior team members and external partners.

• Analyze performance metrics and report on CPL, CAC, conversion rates, and channel effectiveness.

• Leverage data-driven insights to guide strategic choices and budget distribution.

• Oversee content creation, including blog posts, case studies, webinars, and white papers.

• Collaborate with content and creative teams to support SEO, paid media, and conversion goals.

• Manage the digital marketing budget, project spending and performance, and prioritize high-performing channels.

• Perform additional tasks as assigned.

⛳️ Requirements

• A minimum of 6 years of experience in B2B or B2C digital marketing, with an emphasis on lead generation.

• Demonstrated success in managing online lead generation campaigns through SEO, PPC, email marketing, social media, and content marketing.

• Experience in leading cross-functional teams and managing direct reports.

• Capability to analyze data and metrics to enhance strategies.

• Proficiency in CRM systems, marketing automation tools (preferably HubSpot), SEO platforms, and analytics software.

• Creative thinking for developing engaging campaigns.

• Strong organizational skills for handling multiple campaigns concurrently.

• Experience collaborating with creative teams, content creators, product marketing leaders, and external partners.

• Excellent verbal and written communication abilities.

• Candidates seeking employment in the US must possess work authorization that does not require future visa sponsorship.

🏝️ Benefits

• Company-sponsored health benefits.

• Disability insurance coverage.

• Life insurance provided.

• Generous paid time off policy.

• 401(k) matching program.

• Parental leave available.

• Discounts on products.

• Eligibility for annual discretionary bonuses.

• Reasonable accommodations for job applicants with disabilities.