Senior Manager, Digital M&A Strategy

This is a fully remote position, open to applicants in New York.

📋 Description

• Lead the digital integration of M&A activities and consolidate marketing technologies, merging various platforms into a cohesive ecosystem.

• Evaluate operational readiness and the risks associated with execution, considering the systems landscape, team capacity, process maturity, remediation costs, and timelines.

• Formulate a post-acquisition digital strategy that encompasses login/portal integration, rebranding efforts, decisions regarding the technology stack, customer community migration, portfolio positioning, and online presence.

• Develop decision frameworks for integration trade-offs and customer migration processes.

• Set integration priorities and sequences in collaboration with M&A, Product, and Legal teams.

• Collaborate on marketing technology choices, including lead management, CRM integration, and analytics frameworks.

• Outline sequencing, priorities, trade-offs, and escalation measures to ensure workstreams remain unimpeded.

• Compose requirements and guide Product Managers and execution teams.

• Establish a horizontal launch strategy across the digital ecosystem.

• Develop reusable playbooks for launches.

• Set decision criteria for launch prominence and the sequencing of content refreshes.

• Advise Product Marketing on launch presentations and the placement within the buyer journey.

• Utilize analytics and engagement metrics to validate strategies and enhance execution.

⛳️ Requirements

• Over 7 years of experience in product management, consulting, product strategy, or digital experience strategy.

• Proven track record in M&A integration with ownership of the integration processes.

• Strong operational judgment, with the ability to navigate between strategic planning and execution.

• Proven experience with product launches and leading significant digital initiatives from strategy to execution.

• Excellent stakeholder management skills, with the ability to influence senior leaders and foster alignment across product, marketing, and engineering teams.

• Proficient in managing multiple integrations and launches concurrently at various stages.

• Data-driven mindset for strategy validation, leveraging analytics, research, and metrics.

• Technical knowledge, including API architecture, data migration, login/auth consolidation, and deprecation trade-offs.

• UX experience or a solid design sensibility.

• Familiarity with applying AI tools in professional settings.

• Experience in leading digital transformation or rebranding initiatives.

• Knowledge of marketing technology stacks and lead management systems.

🏝️ Benefits

• Equity (when applicable).

• Variable/incentive compensation.

• Health plans.

• Flexible spending accounts.

• 401(k) Plan with company match.

• Employee Stock Purchase Plan (ESPP).

• Matching donations.

• Flexible time away plan.

• Family leave programs.

• Flexible or remote work options.