Senior Manager, Digital M&A Strategy

This is a fully remote position, open to applicants in California.

📋 Description

• Lead the digital integration of M&A activities and consolidate marketing technology, merging various properties into a cohesive ecosystem.

• Evaluate operational readiness and the risks associated with execution across systems, team capacity, process maturity, remediation costs, and timelines.

• Formulate a digital strategy post-acquisition that includes login and portal integration, rebranding initiatives, decisions regarding the technology stack, customer community migration, portfolio positioning, and website presence.

• Develop frameworks for decision-making regarding integration trade-offs and customer migrations.

• Set integration priorities and sequencing in collaboration with M&A, Product, and Legal teams.

• Collaborate on marketing technology choices, including lead management, CRM integration, and the consolidation of analytics stacks.

• Outline sequencing, priorities, trade-offs, and escalations to ensure continuous progress across workstreams.

• Draft requirements and guide Product Managers and execution teams.

• Define a comprehensive launch strategy across the digital ecosystem.

• Create reusable launch playbooks and establish decision criteria for launch visibility and content refresh sequencing.

• Advise Product Marketing on launch presentations and the placement of the buyer journey.

• Utilize analytics and engagement metrics to validate strategies and enhance execution.

⛳️ Requirements

• Over 7 years of experience in product management, consulting, product strategy, or digital experience strategy.

• Proven background in M&A integration with responsibility for integrations.

• Excellent operational judgment with the ability to navigate between strategic planning and execution.

• Experience in product launches and leading significant digital initiatives from conception to completion.

• Strong stakeholder management skills and the capability to influence senior leadership while fostering alignment across product, marketing, and engineering teams.

• Proficient in managing multiple concurrent integrations and launches at various stages.

• A data-driven approach to strategy validation utilizing analytics, research, and metrics.

• Technical knowledge, including API architecture, data migration, login/auth consolidation, and considerations for deprecation trade-offs.

• Experience in UX or a design-oriented mindset.

• Familiarity with employing AI tools in work processes.

• Background in leading digital transformation or rebranding projects.

• Knowledge of marketing technology stacks and lead management systems.

🏝️ Benefits

• Equity (when applicable)

• Variable/incentive compensation

• Health plans

• Flexible spending accounts

• 401(k) Plan with company match

• Employee Stock Purchase Plan (ESPP)

• Matching donations

• Flexible time away plan

• Family leave programs

• Flexible or remote work options