Senior Manager, CRM Campaign Strategy, Insights

This is a fully remote position, open to applicants in Arizona.

📋 Description

• Create, implement, assess, and enhance customer marketing initiatives aimed at boosting lead generation, fostering customer engagement, encouraging repeat business, and driving revenue growth.

• Formulate CRM marketing strategies that support customer acquisition, retention, reactivation, referrals, and the growth of customer lifetime value.

• Identify opportunities for customer segmentation and targeting by utilizing behavioral, demographic, transactional, and geographic data.

• Collaborate with stakeholders and the email team to develop strategies for customer contact and to coordinate cross-channel direct mail and email campaigns.

• Design audience, offer, messaging, and contact strategies that align with company objectives and address customer needs.

• Propose testing strategies and plans for optimization.

• Oversee the complete process of direct mail campaigns from planning to deployment and evaluation.

• Manage audience selection, campaign setup, production timelines, in-home delivery schedules, and post-campaign analysis.

• Coordinate with direct mail agencies, printers, data providers, and marketing vendors.

• Ensure that campaign deliverables are accurate, timely, and budget-compliant.

• Develop reporting methodologies, campaign KPIs, measurement frameworks, attribution methods, and performance benchmarks.

• Design and assess testing programs, including control groups, holdouts, incrementality analyses, and performance comparisons.

• Analyze and communicate performance across various channels, including direct mail, email, and other CRM initiatives.

• Create reports, dashboards, presentations, and recommendation summaries that are suitable for executive review.

• Validate campaign data, calculations, assumptions, and reporting outputs for accuracy.

• Manage CRM campaign calendars, priorities, timelines, and communications with stakeholders.

• Develop campaign briefs and execution strategies.

• Facilitate cross-functional collaboration among marketing, creative, analytics, technology, and franchise teams.

• Ensure adherence to brand, legal, privacy, and operational standards.

• Assist in the evaluation and implementation of new CRM programs, technologies, tools, and capabilities.

• Maintain documentation, best practices, and operational procedures that support program scalability.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, or a related field.

• Over 7 years of experience in CRM, lifecycle marketing, database marketing, or related areas.

• Extensive hands-on experience in developing, executing, and evaluating direct mail programs.

• Solid understanding of campaign measurement methodologies, attribution models, testing frameworks, incrementality analysis, and performance analytics.

• Proficiency in translating campaign outcomes into actionable business insights and recommendations for stakeholders and leadership.

• Advanced skills in Excel, including pivot tables, lookups, campaign analysis, and data interpretation.

🏝️ Benefits

• Employees have the flexibility to work remotely.

• We are an equal opportunity employer.

• Information is handled confidentially in accordance with EEO guidelines.