Senior Lifecycle & Retention Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop CRM programs and lifecycle journeys that promote adoption and conversion, transitioning subcontractors from tender discovery to paid engagement, and facilitating construction companies from initial product adoption to repeat tendering.

• Create an agentic, signal-driven framework that transforms behavioral data, call insights, and enrichment signals into personalized next-best-action triggers.

• Conduct A/B testing and manage holdout groups to assess incremental impact.

• Expand successful initiatives into scalable systems rather than isolated campaigns.

• Integrate journeys with Sales and Customer Success, transitioning to human interaction when it proves more effective than automation.

• Utilize CRM to enhance marketplace liquidity by aligning subcontractors with suitable tenders.

• Coordinate email, in-app, transactional communications, and marketplace recommendations alongside Product.

• Assist in designing and executing referral growth programs through CRM.

• Define the operating model of a streamlined marketing team as it expands.

⛳️ Requirements

• Proven experience in managing CRM, lifecycle, retention, or growth programs with demonstrated commercial impact, preferably in B2B SaaS or a two-sided business model.

• Track record of directly influencing conversion, activation, or retention metrics.

• Strong confidence in working with data and conducting experiments.

• Demonstrated experience in developing AI-driven automation or agentic CRM systems.

• Proficiency in writing and executing SQL queries independently.

• Capability to transition from data analysis to insight generation, idea development, implementation, and achieving results autonomously.

• Strong problem-solving skills, especially in ambiguous situations, and the ability to build solutions from the ground up.

• Experience collaborating across Product, Sales, Customer Success, and Engineering teams.

• Hands-on familiarity with ActiveCampaign, Salesforce, or similar CRM tools is an advantage.

• Fluent in both written and spoken German and English.

🏝️ Benefits

• Competitive salary above the market average.

• Permanent contract within a stable, well-funded organization.

• Fully remote work options or the possibility of working from the Berlin Kreuzberg office.

• Flexible working hours.

• Provision of a new MacBook Pro.

• Regular off-site gatherings and team events.

• An open feedback culture featuring regular one-on-ones and development discussions.

• Genuine ownership of lifecycle management and CRM processes.

• Opportunity to innovate using the latest AI tools and move at a fast pace.