Senior Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the complete lifecycle marketing process, encompassing systems that monitor relationship and account indicators, transforming them into structured outreach.

• Oversee the follow-up for event leads, automated gifting initiatives, and re-engagement of stale opportunities.

• Manage the early-stage conversion process from the initial qualified prospect signal to the first meeting and beyond.

• Facilitate collaboration between Sales, Content, Digital, Field/Events/Partner, and Corporate Marketing teams.

• Identify and prioritize warm signals from target accounts and direct them to the appropriate internal owner.

• Develop robust systems and automation processes.

• Establish and report on lifecycle-specific success metrics, continually refining the marketing motion.

• Collaborate with RevOps on lead stage definitions, nurturing strategies, and routing.

⛳️ Requirements

• A minimum of 8 years of demonstrated experience in building lifecycle marketing, account-based marketing (ABM), or revenue-marketing strategies.

• Strong technical proficiency with CRM systems and enrichment/automation tools such as Clay.

• Comfortable designing comprehensive, data-driven multi-step sequences from start to finish.

• Strong instincts for execution.

• Preference for candidates located in the SF Bay Area.

🏝️ Benefits

• Comprehensive health insurance coverage.

• Annual budget for expenses.

• Policies focused on rest and recovery to enhance your recharging abilities.

• Commitment to your future through retirement savings plans.

• Opportunities for professional development.

• Equity options available.