Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and enhance engagement strategies for prospects and clients throughout the entire lifecycle.

• Oversee the development and implementation of Lifecycle Marketing programs linked to growth KPIs.

• Generate measurable results in conversion, engagement, retention, and referrals.

• Craft and refine comprehensive, multi-channel journeys across email, push notifications, web, and in-app platforms.

• Design responsive, ADA-compliant emails utilizing HTML and CSS with a modular, scalable approach.

• Manage testing for messaging, cadence, targeting, and various channels.

• Analyze performance and testing results, transforming data into actionable insights.

• Promote lifecycle marketing and email best practices through collaboration with Customer Insights, Product Marketing, Product & Technology, Brand, and Creative teams.

⛳️ Requirements

• 5-7+ years of experience in lifecycle marketing, CRM, client marketing, or growth marketing.

• Demonstrated ability to achieve measurable lifecycle marketing outcomes.

• Experience in a data-driven, performance marketing setting.

• Hands-on expertise with Salesforce Marketing Cloud (SFMC) and Adobe CDP, including journey orchestration, segmentation, and audience automation.

• Practical experience with SQL-based data management and query development, encompassing data extensions, complex segmentation logic, and automation workflows.

• Familiarity with integrating CRM, web, and product data sources to facilitate personalized marketing.

• Analytical mindset with the capability to convert data into actionable insights.

• Experience leading cross-functional teams in Product, Analytics, Sales, and Digital domains.

• Functional knowledge of SQL.

• Experience working with a Customer Data Platform (CDP).

• Experience with CloudPages.

• Proficiency in AMPscript.

• Strong grasp of marketing performance metrics and how campaigns align with broader business objectives.

• Competence in HTML & CSS.

• Familiarity with Salesforce Marketing Cloud.

• Expertise in marketing automation and lifecycle journey execution.

• Attention to detail and commitment to quality assurance.

• Strong collaboration and problem-solving skills.

🏝️ Benefits

• Discretionary bonus eligibility.

• Health plans.

• Dental plans.

• Wellness plans.

• 401(k) contributions.

• Reasonable accommodations during the hiring process.