Marketing Leader

This is a fully remote position, open to applicants in India.

📋 Description

• Formulate and implement the global growth marketing strategy of the organization in alignment with business goals.

• Develop consistent demand generation initiatives to enhance qualified pipeline and revenue streams.

• Oversee customer acquisition, activation, engagement, retention, and advocacy efforts.

• Spearhead integrated marketing campaigns spanning digital, content, email, SEO, SEM, social media, webinars, events, and partner channels.

• Create and refine Account-Based Marketing (ABM) programs tailored for enterprise clients.

• Enhance conversion rates through A/B testing, experimentation, and funnel analysis.

• Manage marketing automation tools and CRM systems to boost lead nurturing and campaign effectiveness.

• Collaborate with Sales, Product, Delivery, Alliances, and Leadership teams to expedite pipeline growth.

• Establish marketing KPIs and develop executive dashboards that include MQLs, SQLs, pipeline contribution, CAC, LTV, ROMI, and conversion rates.

• Foster thought leadership and executive branding initiatives.

• Supervise agency partners, technology vendors, and marketing budgets.

• Recruit, mentor, and lead a high-performing global marketing team.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related discipline.

• 12–18+ years of experience in B2B Growth Marketing, Demand Generation, or Digital Marketing.

• Demonstrated success in technology consulting, SaaS, enterprise software, or digital transformation sectors.

• Extensive experience in scaling global demand generation and pipeline growth.

• Proficiency in performance marketing, content strategy, SEO, SEM, email marketing, social media, and marketing automation.

• Practical experience with Google Analytics, CRM systems, and marketing automation platforms.

• Strong analytical, communication, and stakeholder management abilities.

• Experience in leading geographically distributed marketing teams.

• MBA is preferred.

• Knowledge of Account-Based Marketing (ABM).

• Familiarity with AI-driven marketing and personalization.

• Understanding of marketing analytics and attribution.

• Expertise in Conversion Rate Optimization (CRO).

• Experience with growth experimentation frameworks.

• Proficient in customer journey mapping.

• Skills in brand strategy and positioning.

• Knowledge of event and partner marketing.

• Experience in executive communication and thought leadership.

• Competence in budget planning and vendor management.

🏝️ Benefits

• Flexible work arrangements, including part-time options, working outside regular 9-5 hours, or remote work opportunities.

• Welcome back program designed to assist individuals returning to work after an extended absence for health or family reasons.

• A diverse and inclusive workforce and culture.

• Opportunities for career advancement.