Marketing Manager, Eastern US

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Offer marketing assistance to the sales teams in the Eastern US Region and Canada, with a focus on end customers.

• Strategize, implement, and report on marketing initiatives throughout the customer journey, from awareness to advocacy.

• Support the demand-generation strategy by planning and executing initiatives across small business, mid-market, and enterprise segments.

• Oversee the complete in-person event experience, including venue selection, vendor management, onsite coordination, content creation, speaker arrangements, product display, catering, and team involvement.

• Manage regional trade shows, encompassing contracts, booth selection and configuration, attire, staffing, meeting schedules, lead management, and inter-departmental communication.

• Collaborate with marketing operations for lead uploads, routing, follow-up, and tracking processes.

• Work alongside the BDR team on post-event communications, metric analysis, and optimization suggestions.

• Design and implement channel and partner marketing programs, which include budget oversight and ROI evaluations.

• Develop and send pre- and post-show event emails for marketing, business development, and sales teams.

• Research, assess, and suggest regional events.

• Track and report on the effectiveness of regional marketing efforts.

• Provide direction and fulfill commitments with cross-functional stakeholders.

⛳️ Requirements

• At least 10 years of experience as a Marketing Manager.

• Proficient with Salesforce and adept at tracking campaign metrics.

• Experience in event management and trade shows.

• Knowledge of a two-tier distribution model.

• Familiar with email marketing practices.

• Comfortable composing email content.

• Possess both analytical and creative thinking abilities.

• Excellent communication and interpersonal skills.

• Experience or enthusiasm for working in a scale-up environment.

• Willingness to travel within the US 1–2 times per month.

• A BS/BA in business administration is preferred, but experience in marketing, communications, or a related field is acceptable.

🏝️ Benefits

• Comprehensive benefits package.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Unlimited PTO policy.

• Fully remote work arrangement.