Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create responsive, ADA-compliant emails utilizing HTML and CSS, emphasizing modular and scalable design.

• Develop personalization and dynamic content with basic AMPscript.

• Conduct email testing across various devices and clients using platforms like Litmus or Email on Acid.

• Set up and execute multi-touch lifecycle journeys across email, SMS, and push channels according to the documented strategy.

• Perform internal and external quality assurance, including stakeholder review and approval processes.

• Identify testing opportunities and collaborate with partners to facilitate A/B and optimization testing.

• Engage in peer code reviews to ensure quality and consistency in development.

• Assist in documenting, versioning, and managing templates, modules, and logic blocks.

• Recognize opportunities for enhancing efficiency, quality, and performance in lifecycle programs.

• Contribute to the growth of Edelman Financial Engines’ Wealth Planning business by enabling prospects and clients to access comprehensive financial advice through lifecycle marketing initiatives.

• Collaborate with cross-functional teams to design, implement, and refine email and multi-channel marketing experiences.

⛳️ Requirements

• Practical experience with Salesforce Marketing Cloud or a similar enterprise-level marketing automation platform.

• Strong expertise in HTML and CSS, with a thorough understanding of email best practices.

• Familiarity with responsive and mobile-first design principles for email.

• Experience with Adobe CDP or comparable data and segmentation platforms, such as Salesforce Data Cloud, Segment, or Tealium.

• Ability to thrive in fast-paced settings while upholding high standards for quality and accuracy.

• Self-motivated and capable of working independently with minimal oversight.

• Enthusiasm for email development, lifecycle marketing, and ongoing improvement.

• Over 3 years of experience in customer marketing, lifecycle marketing, or roles focused on marketing technology.

• Knowledge of SQL is preferred.

• Experience with a Customer Data Platform (CDP).

• Familiarity with CloudPages.

• Proficiency in AMPscript.

• Understanding of marketing performance metrics and their alignment with broader business objectives.

• HTML & CSS expertise.

• Experience with Salesforce Marketing Cloud.

• Skills in marketing automation and lifecycle journey execution.

• Attention to detail and commitment to quality assurance.

• Collaboration and problem-solving skills.

🏝️ Benefits

• Eligibility for discretionary bonuses.

• Health insurance plans.

• Dental insurance plans.

• Wellness programs.

• 401(k) contributions.