Senior Lead, Driven Consumer Insights

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Convert business inquiries into customer research projects by determining the appropriate research methodologies, questions, and vendors.

• Interpret consumer insights gathered from focus groups, surveys, reviews, social media monitoring, customer support interactions, and other feedback channels into actionable insights and strategic business recommendations.

• Collaborate with Marketing, Operations, Customer Experience, Brand, Product, and Strategy teams to establish research questions and link insights to enterprise and brand-level decision-making.

• Lead and facilitate primary consumer research, encompassing survey design, development of discussion guides, vendor management, fieldwork oversight, and synthesis of results.

• Examine qualitative and quantitative research outcomes to uncover consumer needs, challenges, motivations, purchase influences, loyalty factors, and opportunities for enhancing experiences.

• Create insightful narratives and presentations that include practical recommendations for leadership and cross-functional teams.

• Track consumer trends, competitive landscape, brand perceptions, and category dynamics to guide growth strategies, positioning, and customer engagement efforts.

• Assist in measuring customer experience and marketing initiatives by linking consumer feedback to operational, brand, and business results.

• Organize research documentation, maintain insight repositories, and provide regular reporting.

• Manage brand health surveys that assess brand awareness and advertising effectiveness.

• Advocate for customer perspectives during planning, prioritization, and decision-making meetings.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Psychology, Sociology, Statistics, Market Research, or a related field.

• Over 5 years of experience in consumer insights, market research, customer experience research, brand strategy research, or a similar insights role.

• Proven ability to convert consumer feedback from focus groups, surveys, interviews, customer reviews, or similar sources into actionable business strategies.

• Strong grasp of qualitative and quantitative research methodologies, including survey design, segmentation, concept testing, customer journey research, brand tracking, and thematic analysis.

• Capability to distill complex data into clear insight narratives, executive-level presentations, and actionable recommendations.

• Experience collaborating with research vendors, overseeing project timelines, and ensuring research outcomes align with business objectives.

• Excellent analytical skills with a strong aptitude for interpreting survey data, customer feedback trends, competitive analysis, and behavioral or transactional data.

• Proficiency in Excel and PowerPoint.

• Self-driven, organized, and adept at managing multiple research priorities in a dynamic, multi-brand setting.

🏝️ Benefits

• Health and wellness benefits.

• Paid time off.

• Holiday pay.

• Early access to 50% of earned wages through the myFlexPay program.