Senior Influencer Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Identify creators and channels for compensated placements across platforms such as YouTube, Telegram, Instagram, and various agencies.

• Evaluate and assess creators and channels prior to each agreement.

• Negotiate aspects such as formats, timelines, pricing, discounts, and bonus placements.

• Develop advertising concepts either collaboratively with a copywriter or independently, and experiment with different variations.

• Oversee the entire placement process, including briefs, creative approvals, timelines, and agreement management.

• Monitor campaign performance and analyze post-placement outcomes.

• Actively seek new formats, including unique projects, ambassadorships, and partnerships with agencies.

• Keep an eye on competitors, focusing on their advertising locations and the formats and offers they utilize.

• Plan and manage the media-buying budget, ensuring its efficiency.

• Take charge of creator research, negotiation, creative testing, and performance analysis from the initial outreach to the final report.

⛳️ Requirements

• Proficient in both Russian and English (B2+).

• At least 4 years of experience in purchasing advertising from creators, including in global markets.

• Proven case studies with tangible metrics — CAC, ROI, conversions, beyond just reach.

• Excellent negotiation skills to obtain favorable terms.

• Capability to create and test impactful advertising concepts.

• Self-sufficiency: ability to manage the entire deal from creator search through to post-analysis.

• Experience in planning a media-buying budget and managing its efficiency.

• Background in promoting VPNs, mobile applications, or subscription services (preferred).

• Knowledge of how VPN services are marketed in Russian-speaking as well as international markets (preferred).

• Experience with special projects, ambassadorships, or collaborations with agencies (preferred).

• An established network of creators and agencies (preferred).

🏝️ Benefits

• Work remotely from any location — fully remote (excluding Russia, Belarus, China, Syria, Iran, Yemen, North Korea, and certain other regions).

• Enjoy a flexible 5-day workweek — start at your convenience; loosely aligned to CET.

• Receive a complete home-office setup — all necessary equipment provided at our expense.

• Benefit from 40 flexible paid days off.

• Get paid sick leave.

• Access to VHI.

• Wellness support.

• Language courses available.

• Mental health resources provided.

• Participate in a referral program.

• Annual budget allocated for development.

• Engage in in-person team gatherings.