Senior Growth Retention Manager – Apparel

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Take charge of the retention strategy for Shapermint and Truekind, overseeing Email, SMS, Push Notifications, and WhatsApp communications.

• Create the comprehensive returning customer experience, encompassing Welcome and transactional flows as well as Winback and Sunset initiatives.

• Develop a cohesive multi-channel approach that enhances engagement and repurchase rates while minimizing channel overlap, fatigue, and unsubscribe rates.

• Establish quarterly OKRs and retention roadmaps, pinpointing and prioritizing initiatives that deliver the most significant business impact.

• Manage retention performance metrics, including revenue, conversion, repurchase, and LTV/CAC, translating data into actionable insights and opportunities.

• Lead experimentation and optimization efforts by leveraging customer behavior data, testing methodologies, and competitive analysis.

• Facilitate cross-functional collaboration with Data Science, Creative, IT, Growth, and other teams, eliminating obstacles and ensuring high-quality project delivery.

⛳️ Requirements

• Over 7 years of experience in formulating and implementing retention marketing strategies, preferably in digital-first, e-commerce, or retail settings.

• More than 5 years in leadership positions, with a background in guiding cross-functional teams across Marketing, Creative, Data, and Technology sectors.

• Extensive knowledge in CRM, lifecycle marketing, segmentation, and customer engagement techniques.

• Strong analytical aptitude, utilizing customer and performance data to uncover opportunities and enhance revenue, repurchase, and LTV/CAC metrics.

• Demonstrated ability to convert strategy into execution, effectively managing multiple priorities, roadmaps, and experiments in dynamic environments.

• Proactive, inquisitive, and test-oriented, with a keen interest in applying AI and emerging technologies to boost retention efforts.

• Bachelor's degree in Business, Engineering, Marketing, Analytics, or a related discipline.

• Proficiency in English is required.

• Knowledge of Spanish, SQL, Data Science, analytics tools, or experience in close collaboration with Engineering teams are significant advantages.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary in USD.

• Paid time off.