Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance in relation to cost-per-appointment and other key acquisition metrics.

• Analyze underperforming campaigns and propose improvements.

• Formulate testing strategies across audiences, offers, messaging, creative assets, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts targeted at financial services audiences.

• Develop testing variations for hooks, angles, offers, and messaging.

• Leverage performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors, providing creative direction.

• Utilize AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with a strong focus on Meta advertising.

• Proven experience managing multiple client accounts simultaneously while leading client strategy discussions.

• Demonstrated ability to drive campaigns towards established performance targets while ensuring client retention.

• Excellent direct-response copywriting skills, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Knowledge in lead-generation and appointment-setting campaigns.

• Preferred: Background in video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Work experience in a performance marketing agency.

• Preferred: Background in direct-response advertising.

• Candidates applying for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Upper compensation range candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Flexible Work From Home options.

• Flexible Scheduling.

• Performance-based Bonus.