Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Oversee a portfolio of client accounts and act as the main strategic liaison.

• Facilitate bi-weekly client meetings to discuss performance, strategy, testing priorities, and forthcoming steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into clear recommendations and strategic insights.

• Cultivate client relationships to foster retention, renewals, and referrals.

• Identify and manage potential risks and opportunities within accounts.

• Create, launch, and refine Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition KPIs.

• Analyze underperforming campaigns and establish systematic testing strategies.

• Craft direct-response advertising copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools to enhance research and copy development processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and maintain accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards specific performance goals while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Experience within a performance marketing agency.

• Preferred: Proficiency in direct-response advertising.

• Candidates within the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, demonstrating measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus incentives.