Senior Growth Marketing Strategist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts and act as the main strategic contact.

• Conduct bi-weekly client calls discussing performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and enhance Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other essential acquisition metrics.

• Analyze underperforming campaigns and identify necessary adjustments to improve results.

• Develop testing strategies involving audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to expedite research and copy creation.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to spot funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of direct experience in paid media, with significant responsibilities in Meta advertising.

• Experience managing multiple client accounts while leading client-facing strategic discussions.

• Demonstrated ability to steer campaigns towards defined performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates aiming for upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for the upper compensation range should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Remote work options available.

• Flexible scheduling.

• Performance-based bonuses.