Senior Growth Marketing Manager, Veterinarians

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the veterinarian acquisition strategy and budget, encompassing channel mix, geographic and audience expenditure, CPA, and payback targets.

• Oversee paid media strategy and performance while collaborating with a shared agency partner.

• Manage veterinarian AEO and establish SEO and website priorities along with briefs.

• Create top-of-funnel tools such as earnings, rate, tax, and licensing tools leveraging AI technology.

• Direct the referral program, which includes offer design, mechanics, payouts, fraud prevention, and promotion.

• Lead acquisition campaigns and partner offers specifically targeted at veterinarians.

• Maintain the CRO backlog and testing calendar for sign-up flows and landing pages.

• Assist the Onboarding team in encouraging newly approved veterinarians to request their first shift within their initial week.

• Manage acquisition metrics, including CPA by channel, cohort activation, LTV, payback, and holdout standards.

• Coordinate with Onboarding and Business Development, including lead lists, lead scoring inputs, and handoff SLAs.

• Collaborate with events to enhance sign-ups from in-person engagements.

• Share ownership of the Business Unit strategy with the GM and Staff Product Manager, reporting progress, expenditures, and insights to leadership.

• Report directly to the GM of the Veterinary Marketplace Business Unit, with a dotted line to the Marketing Chief.

⛳️ Requirements

• Minimum of 5 years in growth or performance marketing.

• Proven experience in expanding the supply side of a marketplace for licensed professionals is preferred.

• Demonstrated experience in managing a budget and optimizing channel mix.

• Accountable for downstream outcomes such as activation, initial purchases, or user retention.

• Practical experience with paid marketing, referral programs, AEO, and AI-driven outreach.

• Experience executing conversion strategies within a product funnel in collaboration with a Product Manager.

• Ability to design controlled experiments, analyze the results, and communicate unfavorable outcomes to leadership.

• Proficient in SQL and cohort data; capable of building analytical models.

• Excellent written communication skills.

🏝️ Benefits

• Accelerated growth and learning opportunities.

• Stipends available for home office setup, continuing education, and monthly wellness initiatives.

• Comprehensive health benefits, including a base medical plan fully covered at 100%, with optional premium buy-up plans (US).

• 401K plan (US).

• Unlimited Paid Time Off.

• Paid maternity/paternity leave and reproductive care leave.

• Birthday and anniversary gifts.

• Opportunities for domestic travel, including regional team-building events.

• Comprehensive health benefits via Rippling EOR (Canada).

• Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) available through Wealthsimple (Canada).