Senior Growth Marketing Manager – Pharma, HCP

This is a fully remote position, open to applicants in United States.

📋 Description

• Work collaboratively with teams that interact with providers, as well as the growth and revenue departments, along with pharmaceutical partners, to initiate new pharma collaborations and enhance prescription growth with current clients.

• Develop and implement strategic marketing plans for the introduction of new pharmaceutical products.

• Execute multi-channel, account-focused CRM campaigns to foster activation and engagement among both existing and new providers.

• Create, optimize, and assess data-informed marketing strategies to boost provider engagement and prescription growth following product launches.

• Maintain relationships with the marketing teams of pharmaceutical brand partners.

• Guide pharmaceutical brands on how to integrate BlinkRx into their current marketing strategies.

• Enhance and expand marketing playbooks and resources to improve go-to-market capabilities for launching brands.

• Develop educational content to inform and engage healthcare providers, field teams, and new pharma partners about the unique value of BlinkRx.

• Implement scalable strategies that support client success initiatives and foster relationships with pharmaceutical clients.

• Enhance both in-person and virtual client interactions.

• Design, test, and refine strategic B2B marketing campaigns to support lead generation for business development.

⛳️ Requirements

• Over 8 years of professional experience, including at least 3 years in pharmaceutical or healthcare marketing, with a comprehensive understanding of industry operations.

• Demonstrated success in achieving significant results through growth marketing strategies.

• Preferably, experience in activating providers and collaborating with pharmaceutical manufacturers.

• Background in supporting business development, account expansion, and provider and patient service teams.

• Ability to articulate complex value propositions and technical concepts in a clear manner to both experts and non-experts through writing, presentations, and discussions.

• Proficient in using data-driven insights to evaluate strategic marketing campaigns.

• Experience in A/B testing for new marketing initiatives and campaigns.

• Capacity to utilize data to demonstrate value delivered to partners and promote the adoption of new products or services.

• Skilled in managing both internal and external creative teams to produce high-quality marketing deliverables.

• Ability to collaborate effectively with teams across business development, revenue operations, provider access, product, finance, legal, operations, and marketing.

• Strong organizational and project management skills.

• Familiarity with Salesforce and Salesforce Marketing Cloud or a comparable marketing CRM platform.

🏝️ Benefits

• Equal opportunity employer that values diversity.

• SMS or MMS application updates available for applicants who provide their phone number and consent to receive text messages.