Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid advertising strategy and implementation across LinkedIn and emerging channels.

• Oversee channel mix, targeting, budget allocation, creative development, landing pages, testing, and performance reporting.

• Create demand-generation programs aimed at target buyers utilizing paid media, account-based marketing, content distribution, and innovative outreach methods.

• Manage campaigns from start to finish, including targeting, copywriting, creative assets, landing pages, and follow-up communications.

• Develop and enhance conversion paths, lead capture mechanisms, nurturing processes, handoff strategies, automation, and full-funnel systems.

• Analyze campaign and funnel performance across GA4, advertising platforms, self-reported attribution, and AI referrals.

• Establish hypotheses, metrics, and stopping points for tests; decide what to scale, modify, or discontinue.

• Advise on when to increase the marketing budget.

• Assist with logistics and follow-ups for conferences and field events.

• Provide ideas, strategy, and support across marketing initiatives.

• Report directly to the Head of Marketing and collaborate with the GTM engineer and sales team.

⛳️ Requirements

• 5 to 7 years of experience in B2B marketing, with proven expertise in creating demand and generating a qualified sales pipeline.

• Direct experience in managing B2B paid campaigns.

• Proficiency in targeting, creative testing, conversion optimization, attribution, and budget management.

• Experience in taking a channel or program from inception to its first pipeline.

• Knowledge of complex B2B buying journeys and extended buying cycles.

• Capability to identify opportunities, create plans, write copy, execute campaigns, and analyze outcomes.

• Ability to leverage AI for running, testing, and developing campaigns, reporting, and page modifications.

• Experience in automating tasks with self-developed AI or automation workflows.

• Self-motivated individual who is collaborative, resourceful, and adaptable to shifting priorities.

• Strong written communication skills.

• Experience in B2B SaaS, HR technology, workforce technology, or marketing to technical buyers is advantageous.

🏝️ Benefits

• Competitive salary plus equity in a rapidly growing startup.

• Health, dental, vision, and retirement benefits.

• Remote-first culture with occasional in-person collaboration.

• Freedom to experiment and ownership of your projects.

• Opportunity to contribute to initiatives that are significant to the business.

• Potential for the role to evolve into managing a larger portion of the marketing budget.