Senior Growth Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of new-subscriber acquisition while maintaining target Customer Acquisition Cost (CAC), inclusive of expenditures and results.

• Oversee daily paid acquisition efforts on Meta and Google platforms.

• Increase profitable spending as rapidly as the CAC target permits.

• Manage acquisition offers and funnels, including first-order promotions, subscribe-and-save strategies, and checkout processes.

• Enhance subscription take-rate, first-order profits, and payback timelines.

• Develop and maintain a creative and landing-page framework that effectively converts cold traffic into subscribers.

• Collaborate with creative teams and front-end developers.

• Establish a repeatable testing pipeline for creator-generated content.

• Transition successful organic concepts into paid advertising.

• Broaden efforts to include upper-funnel video and television advertising, such as linear and Connected TV (CTV), as the account grows.

• Assess video and TV expenditures for genuine incrementality.

• Support BiOptimizers’ mission of biologically enhancing human health.

• Report directly to marketing leadership.

⛳️ Requirements

• 7+ years of direct, in-platform paid acquisition experience within a direct-to-consumer (DTC) or consumer brand environment.

• Demonstrated success in profitably acquiring new customers at a targeted CAC and scaling expenditures without sacrificing economic integrity.

• Experience in subscription or recurring-revenue acquisition is highly preferred.

• Extensive hands-on experience managing Meta Ads, including campaign organization, Advantage+ Shopping, broad targeting, creative testing, and budget optimization.

• Proficient understanding of Meta’s Andromeda retrieval engine, CAPI/server-side signal quality, audience consolidation, and creative volume.

• Practical knowledge of Google Ads management across Search, Performance Max, and YouTube.

• Familiarity with asset group formation, search-term analysis, brand versus non-brand segmentation, and negative keyword management.

• Basic understanding of linear TV and/or connected TV purchasing and incrementality assessment.

• Strong grasp of landing-page and advertising message alignment, page speed, structure, conversion rates, and subsequent ad performance.

• Capability to specify, test, and refine landing pages.

• Working knowledge of full-funnel creative strategies and funnel-stage intent.

• Basic familiarity with TikTok as a growth channel.

• Skill in developing creator-content testing systems, sourcing and briefing creators, testing organic content, and transitioning successful concepts into paid ads.

• Proficient in data-driven decision-making and A/B testing methodologies.

• Comfortable using Google Analytics and attribution tools.

• Bachelor’s degree in Marketing, Business, or a related discipline, or equivalent practical experience.

• Preferred: experience in scaling subscriber acquisition for a consumer wellness or supplement brand.

• Preferred: experience with subscription platforms like Recharge and optimizing subscribe-and-save offers and churn rates.

• Preferred: experience in designing and interpreting geo holdout or incrementality tests.

• Preferred: knowledge of omnichannel dynamics involving DTC, Amazon, and retail.

🏝️ Benefits

• Fully remote position.

• Flexible work arrangements accommodating different time zones.

• Flexible working hours.

• Globally distributed team.

• Equal Opportunity Employer.