Senior Growth Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the paid media strategy and its implementation across platforms such as Meta, TikTok, AppLovin, YouTube, Google, and emerging channels.

• Monitor daily and weekly performance in relation to revenue, new customer acquisition, and margin objectives.

• Lead the media buying team and supervise the Media Buying Coordinator.

• Scale profitable ad spend while identifying effective channels, target audiences, and offers.

• Analyze advertising performance, conduct competitor research and format analysis, and provide briefs to the creative team.

• Design comprehensive campaigns that encompass advertisements, landing pages, and offers.

• Provide detailed briefs to the Creative, Development/CRO, and Design teams.

• Integrate AI tools into daily media buying decisions.

• Suggest channel allocations and project spending, new customer counts, contribution margins, and payback periods.

• Report on blended and channel-specific metrics such as CAC, MER, CM%, LTV:CAC, and payback periods.

• Present weekly recommendations to the Head of Growth.

• Experiment with new channels, establishing clear success metrics to scale those that perform well.

⛳️ Requirements

• 5-7 years of experience in performance/growth marketing, with a focus on hands-on media buying.

• Strong to expert practical experience with Meta, TikTok, and AppLovin.

• Proven history of profitably scaling e-commerce direct-response ad accounts multiple times, with significant monthly expenditure.

• Deep understanding of creative strategy and the processes involved in creative testing.

• Regular use of AI within the media buying process.

• Familiarity with metrics such as CAC, LTV:CAC, payback periods, and contribution margins.

• Leadership experience, including managing staff or overseeing an agency.

• Capability to work autonomously, make informed decisions with incomplete data, and provide actionable recommendations.

• Experience with Google and YouTube Ads.

• Background in subscription or replenishment business models.

• Experience in the food, beverage, candy, or consumer packaged goods (CPG) sectors.

• Exposure to TikTok Shop / GMV Max, Amazon, or retail media.

• Experience with incrementality, Marketing Mix Modeling (MMM), or Multi-Touch Attribution (MTA).

🏝️ Benefits

• 401(k) plan with company matching.

• Comprehensive health benefits including medical, dental, and vision coverage.

• Stock option plan, allowing you to share in the value you help create.

• Generous paid time off along with company holidays.

• True ownership and autonomy to drive measurable growth.