Senior Growth Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Propel LemFi's growth within East African communities along the UK-Kenya corridor.

• Establish a tangible community presence and oversee significant organic growth.

• Engage in negotiations with influencers and manage relationships with external agencies, partners, and community leaders.

• Implement grassroots marketing initiatives throughout UK diaspora hubs.

• Travel for 3 to 5 days every few weeks to various cities in the UK.

• Represent LemFi at East African community gatherings and foster partnerships.

• Identify and cultivate a presence within diaspora associations, WhatsApp groups, and community networks.

• Create and implement user acquisition strategies specifically designed for East African communities in the UK.

• Take ownership of growth objectives for designated markets and refine campaigns using data and insights.

• Identify, negotiate, and manage partnerships that are linked to quantifiable user acquisition results.

• Conduct market research and provide actionable insights for the Product and Marketing teams.

• Act as the internal advocate for the user during decision-making processes.

• Manage campaign lifecycles from initial concept through measurement and refinement.

• Monitor cost per acquisition and conversion rates to first-time transacting users.

• Discover and initiate new community engagement points and partnership opportunities within the East African diaspora.

• Utilize AI tools to create campaign copy, analyze performance metrics, and enhance outreach while validating insights.

• Collaborate across paid channels, organic strategies, local agency partners, and product teams.

⛳️ Requirements

• Minimum of 5 years of experience in dynamic environments with a focus on growth, sales, marketing, or a related field.

• Profound understanding of the East African community in the UK.

• Cultural fluency and the ability to comfortably navigate new cultural settings.

• Demonstrated capability to meet targets and achieve measurable outcomes.

• Strong data-oriented mindset; adept at interpreting data, monitoring performance, and adapting strategies.

• Exceptional interpersonal skills with the ability to foster trust among diverse stakeholders.

• Convincing communication skills to persuade partners and leaders.

• Entrepreneurial, determined, self-driven, and effective in working independently within remote settings.

• Willingness to travel frequently and work on occasion during weekends.

• Previous experience in launching or scaling initiatives in new markets (preferred).

• Experience conducting growth, community, or field marketing campaigns that yielded measurable acquisition (preferred).

• Background in fintech, payments, or products aimed at the diaspora (preferred).

• Established connections within East African diaspora networks or associations in the UK (preferred).

• Authorization to work in the location of application.

🏝️ Benefits

• Meaningful work that assists immigrants in maintaining connections to home, fostering stability, and generating wealth.

• Opportunity to be part of a Series B company with a team spanning over 20 countries.

• Remote working arrangement available within the United Kingdom.

• Chance to participate in global and local community events through travel.

• Opportunity to make a significant impact on financial inclusion.

• Visa sponsorship may be offered for certain roles on a case-by-case basis.