Senior Growth Consultant – CRM

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Serve as the primary senior liaison for client stakeholders.

• Perform comprehensive audits of CRM setups, focusing on taxonomy, event structures, API integrations, custom attributes, and webhook processes.

• Utilize Braze's personalization and automation features, such as custom events, real-time triggers, Liquid logic, and dynamic content.

• Develop and implement comprehensive lifecycle marketing strategies across email, push notifications, in-app messages, and SMS.

• Execute large-scale campaigns for significant content launches and live events.

• Collaborate effectively with Creative, Retention, Martech, and CRM Operations teams on both Phiture's and the client's sides.

• Ensure the accuracy of event instrumentation, user segmentation logic, CRM workflows, APIs, and marketing data pipelines.

• Create and execute A/B and multivariate tests across various channels.

• Assess retention and engagement KPIs and cohort behaviors using tools such as Amplitude, Mixpanel, or Looker.

• Convert performance insights into actionable recommendations for internal teams and clients.

• Provide support and mentorship to freelance or junior resources assigned to the account.

⛳️ Requirements

• A minimum of 5 years of practical experience in CRM, lifecycle marketing, or marketing automation, preferably for large-scale mobile/streaming or subscription-based products.

• Extensive, hands-on expertise with Braze, encompassing API utilization, Liquid logic, webhook configurations, custom events/attributes, and advanced campaign design.

• Proficient in conducting technical audits and collaborating directly with client product/data teams on taxonomy, tracking strategies, and event schemas.

• Strong data literacy skills, including the ability to query and interpret data, create dashboards, and derive recommendations using Amplitude, Mixpanel, Looker, or Tableau.

• Demonstrated ability to independently manage senior-level client relationships.

• In-depth knowledge of retention and engagement mechanics for large consumer/subscription products, including behavioral triggers, cohort segmentation, and monetization strategies.

• Skilled in HTML for messaging templates and resolving cross-device layout challenges.

• Exceptional client communication abilities and confidence in leading workshops, meetings, and audits autonomously with senior client stakeholders.

• Proficient in English (both verbal and written).

• Available to commence work from mid-November to early December for a fixed-term engagement lasting approximately 5–6 months.

🏝️ Benefits

• Unlimited remote work within your home country (EMEA), in addition to up to 90 days of international work per year.

• Up to 30 days of paid vacation each year, plus additional days for special occasions (country-specific).

• Quarterly bonus scheme tied to collective success.

• Complimentary, confidential mental health support from licensed therapists through Oliva.

• An annual personal growth budget of €1,000.

• 10 dedicated learning hours each month.

• Flexible working hours.

• A flexible, pet-friendly workspace at Phiture's Berlin headquarters.

• Regular team-building events.

• An annual all-expenses-paid company offsite.

• A personalized career roadmap and development plan.

• Monthly cash allowance for remote work-related expenses for home workspace or internet costs.

• Branded Phiture merchandise.

• A MacBook provided from day one.

• Gifts for birthdays, anniversaries, and seasonal occasions.