Senior Growth Consultant – CRM

This is a fully remote position, open to applicants in Europe.

📋 Description

• Serve as the primary point of contact for client stakeholders at a senior level.

• Perform comprehensive audits of CRM setups, focusing on taxonomy, event structures, API integrations, custom attributes, and webhook flows.

• Utilize Braze's personalization and automation features, including custom events, real-time triggers, Liquid logic, and dynamic content.

• Manage the full lifecycle marketing strategy, from planning to execution across email, push notifications, in-app messages, and SMS.

• Ensure campaigns are aligned with HBO Max user journeys and business objectives, particularly during major content releases and live events.

• Collaborate with teams from Creative, Retention, Martech, and CRM Operations on both Phiture and client sides.

• Confirm the accuracy of event instrumentation, user segmentation logic, CRM workflows, APIs, and marketing data pipelines.

• Create and execute A/B and multivariate testing strategies.

• Evaluate retention and engagement key performance indicators (KPIs) and cohort behavior using tools such as Amplitude, Mixpanel, or Looker.

• Deliver actionable insights and recommendations to both internal teams and clients.

• Provide support and mentorship to freelance or junior resources assigned to the account.

⛳️ Requirements

• A minimum of 5 years of hands-on experience in CRM, lifecycle marketing, or marketing automation.

• Extensive practical knowledge of Braze, including API utilization, Liquid logic, webhook configurations, custom events/attributes, and complex campaign architecture.

• Proficient in conducting technical audits and collaborating with client product/data teams on taxonomy, tracking plans, and event schemas.

• Strong data literacy skills, including the ability to query and interpret data, create dashboards, and translate insights into actionable recommendations using Amplitude, Mixpanel, Looker, or Tableau.

• Demonstrated experience in independently managing senior-level client relationships.

• In-depth understanding of retention and engagement strategies for large consumer and subscription products, including behavioral triggers, cohort segmentation, and monetization models.

• Skilled in HTML for messaging template creation and resolving cross-device layout challenges.

• Exceptional client communication abilities and confidence in leading client workshops, meetings, and audits autonomously.

• Proficient in English, both spoken and written.

• Available to begin mid-November to early December for a fixed-term engagement lasting approximately 5–6 months.

🏝️ Benefits

• Unlimited remote work within your home country (EMEA), along with up to 90 days of international remote work each year.

• Up to 30 days of paid vacation annually, plus additional days for special occasions (specific to country requirements).

• Quarterly bonus program tied to collective success.

• Free, confidential mental health support from licensed therapists provided through Oliva.

• €1,000 annual budget for personal growth.

• 10 dedicated hours for learning each month.

• Flexible working hours.

• A flexible, pet-friendly office workspace in Berlin.

• Regular team-building activities.

• An annual all-expenses-paid company retreat.

• A personalized career roadmap and development plan.

• Monthly cash allowance for remote work-related expenses, including home workspace or internet costs.

• Branded Phiture merchandise and a MacBook.

• Gifts for birthdays, anniversaries, and seasonal celebrations.