Senior Global Social Strategist – Facebook Organic

This is a fully remote position, open to applicants in Germany, +7 more countries.

📋 Description

• Audit and assess all market Facebook pages.

• Manage the Facebook strategy and KPI framework.

• Conduct cross-market growth experiments and share insights.

• Lead monthly evaluations with market social media managers.

• Establish Facebook usage guidelines across markets, including objectives, posting frequency, content types, brand voice, and community management protocols.

• Convert business goals into Facebook OKRs and targets.

• Enhance organic reach by optimizing for the algorithm.

• Embrace new Facebook features and formats.

• Identify trends, execute tests, coordinate with markets, and document and report findings.

• Oversee Facebook analytics and reporting, including UTM parameters, tagging, and dashboards.

• Gather market insights and formulate data-driven recommendations.

• Set standards for Facebook posts and create content guidelines in collaboration with the content team.

• Offer strategic input on creative and campaign messaging.

• Serve as the primary contact for Facebook-related inquiries.

• Facilitate strategic reviews and meetings across markets.

• Manage flags, reports, appeals, suspensions, and associated documentation.

• Co-manage the relationship with the Meta partner.

• Oversee and enhance the Facebook tool stack, including assessing and implementing tools such as Fanpage Karma and Meta Business Suite.

⛳️ Requirements

• Over 5 years of experience in growing organic reach on Facebook, preferably across multiple markets.

• Proven experience in managing a channel strategy from start to finish, covering KPI frameworks to execution guidelines.

• Strong analytical capabilities: GA4, Looker Studio, Excel/Sheets, UTM parameters, and tagging logic.

• Familiarity with AI tools such as ChatGPT, Gemini, or Claude.

• High affinity for social media and enthusiasm for the field.

• Knowledge of Meta Business Suite.

• Proactive and hands-on attitude with a strong willingness to experiment and learn.

• Excellent communication and facilitation abilities.

• Comfortable leading meetings with market representatives.

• Proficient in English.

• Proficiency in another language from one of the company’s markets is an advantage.

• Familiarity with Fanpage Karma is beneficial.

🏝️ Benefits

• Flexible working hours.

• Remote-first company culture.

• Opportunity to work abroad for up to 181 days.

• MacBook for personal use.

• Additional required equipment provided.

• Remote IT support available.

• €50 monthly allowance for home office expenses.

• €50 monthly tax-free cash card.

• Membership to Urban Sport Club.

• Mental health support sessions.

• Relaxation and wellness sessions.

• 2 days for volunteering with an organization of choice.

• Budget for further training and development.

• Private travel insurance coverage.

• Opportunity to join the pirates pension scheme.

• Corporate discounts with brands such as Adidas, LG, Bosch, Apple, and more.