Senior Global Product Marketing Manager, Consumer Digital

This is a fully remote position, open to applicants in California.

📋 Description

• Perform comprehensive market analysis and research to uncover market trends, customer requirements, and the competitive landscape.

• Formulate pricing strategies aimed at maximizing product profitability while staying competitive in the marketplace.

• Design promotional campaigns that enhance product awareness, engagement, and conversion rates.

• Create detailed go-to-market plans that specify product positioning, target demographics, messaging, and distribution strategies.

• Track product performance throughout its lifecycle, examining key metrics and pinpointing areas that require improvement.

• Promote collaboration among product, marketing, and revenue teams to ensure a unified approach to product marketing.

• Partner with product managers, audience marketers, sales teams, and customer support to collect insights and feedback for product enhancement.

• Apply project management expertise to prioritize tasks, establish timelines, and allocate resources efficiently.

• Make informed decisions driven by data from market research, customer insights, and business objectives.

• Remain updated on emerging technologies and industry trends that may influence product marketing.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is preferred).

• At least 8 years of experience in product marketing, ideally within the consumer tech or healthcare industries.

• Demonstrated success in driving growth for consumer brands and digital products across global markets, with a profound understanding of various market dynamics and customer needs.

• Exceptional analytical and strategic thinking abilities, with the capability to convert insights into practical strategies.

• Strong communication and presentation skills, proficient in articulating complex ideas clearly and persuasively.

• Proven leadership skills, with a history of successfully directing cross-functional teams.

🏝️ Benefits

• Comprehensive medical coverage.

• Vision insurance.

• Dental insurance.

• Life insurance.

• Accidental Death & Dismemberment (AD&D) insurance.

• Short-term and long-term disability insurance.

• Sleep care management services.

• Health Savings Account (HSA).

• Flexible Spending Account (FSA).

• Commuter benefits.

• 401(k) plan.

• Employee Stock Purchase Plan (ESPP).

• Employee Assistance Program (EAP).

• Tuition assistance.

• Flexible Time Off (FTO).

• 11 paid holidays plus 3 floating days.

• 14 weeks of primary caregiver leave or two weeks of secondary caregiver leave when welcoming new family members.