Senior Digital Marketing Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop high-quality content for blogs, guides, social media, email campaigns, and landing pages.

• Enhance content for SEO and visibility in AI-driven search engines.

• Perform keyword research, competitor analysis, and content audits to shape SEO strategies.

• Implement E-E-A-T principles, keyword strategies, and structured content formats to boost organic performance.

• Track and optimize SEO metrics using SEMrush and other analytical tools.

• Oversee and refresh website content in WordPress, ensuring brand consistency and adherence to SEO best practices.

• Design, execute, and enhance email campaigns, nurture journeys, and newsletters through HubSpot.

• Organize, schedule, and manage organic social media content across B2B channels.

• Assist with paid digital campaigns on LinkedIn, Facebook, YouTube, and other platforms to promote lead generation.

• Evaluate campaign performance, monitor ROI, manage inbound marketing inquiries, and collaborate with sales for lead follow-up.

• Report directly to Nikki Broxup.

• Contribute to LOCALiQ, an esteemed digital agency within Newsquest Media Group, in enhancing local businesses’ online presence and fostering growth.

⛳️ Requirements

• Demonstrated digital marketing experience, preferably in a B2B setting.

• Proficient in copywriting and content creation with a strong emphasis on SEO and AI search optimization.

• Comprehensive understanding of on-page SEO, off-page SEO, and E-E-A-T best practices.

• Familiar with SEMrush, HubSpot, WordPress, and various marketing analytics platforms.

• Expertise in keyword research, competitor analysis, and strategies for organic growth.

• Capability to produce structured, search-friendly content for conventional and AI-driven search engines.

• Experience in email marketing, social media management, and executing campaigns.

• Strong analytical abilities to interpret performance data and enhance outcomes.

• Knowledge of graphic design and video editing tools, with a preference for Adobe Creative Suite.

• Exceptional organizational skills, attention to detail, stakeholder management, and communication abilities.

• Must be located in the UK.

🏝️ Benefits

• Competitive salary.

• 25 days of holiday plus bank holidays.

• Birthday off.

• Holiday buy scheme.

• Structured career advancement and ongoing training.

• Pension plan.

• Employee Helpline for counseling and advice.

• Gym membership.

• Cycle to Work scheme.

• Eye care benefits.

• Retail discounts.

• Team building activities.

• Annual volunteer charity day.