
Senior Editor – Thought Leadership
Posted Oct 30

Posted Oct 30
This is a fully remote position, open to applicants in New York.
• Define content pillars and narratives for thought leadership that align with ServiceNow's value proposition and business objectives.
• Collaborate with integrated marketing leaders to tailor the editorial strategy for various buying groups and audiences.
• Transform news, trends, and cultural developments into unique editorial concepts.
• Unearth unexpected insights, tensions, and viewpoints through thorough questioning.
• Establish and oversee the editorial calendar for Workflow.
• Maintain quality standards and editorial integrity across content produced by internal writers, contributors, and external partners.
• Generate and propose story ideas based on original research, customer insights, expert perspectives, and market indicators.
• Conduct interviews and create and refine long-form articles, executive bylines, human interest stories, and SEO-focused content.
• Convert feature stories into video scripts or formats optimized for social media.
• Prepare and brief executives and subject-matter experts for their contributions to content.
• Evaluate content performance and transform data into actionable editorial insights.
• Collaborate with integrated marketing, digital experience, research, and executive teams.
• Report directly to the Head of Editorial & Thought Leadership.
• 10–12 years of experience in editorial roles, journalism, content strategy, or thought leadership, preferably in technology, media, or a related field.
• A robust portfolio showcasing long-form reporting, executive voice content, and human interest articles.
• Proven experience managing editorial calendars and navigating structured content workflows.
• A demonstrated ability to pitch original concepts and see them through to publication.
• Comfort in functioning as both a strategic contributor and a hands-on executor.
• Experience collaborating with marketing, design, research, and executive leadership teams.
• Bachelor's degree in journalism, communications, marketing, or a related discipline.
• Strong understanding of enterprise technology, AI, and the SaaS ecosystem.
• Exceptional writing, editing, and storytelling skills.
• Capability to adjust voice across different formats, audiences, and contexts.
• Ability to distill complex subjects into clear and engaging content.
• Competence in working with stakeholders, executives, and cross-functional partners while maintaining editorial independence.
• A keen curiosity about AI news, research, and emerging trends.
• Equity (when applicable)
• Variable/incentive compensation
• Health plans
• Flexible spending accounts
• 401(k) Plan with company match
• ESPP
• Matching donations
• Flexible time away plan
• Family leave programs
• Flexible or remote work options
• Reasonable accommodation support during the application process
ida (Innovations- und Digitalagentur GmbH)
AFAR
[Bulle & Mensch] – So handeln Profis wirklich.
Berrett-Koehler Publishers
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