Senior Director of Product Marketing

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Take full ownership of product marketing from start to finish as the most senior and sole product marketer.

• Develop the go-to-market strategy and tiering for launches, which include category introductions and release notes.

• Coordinate efforts across Product, Sales, Marketing, and Customer Success to implement successful launches.

• Manage product terminology, naming, bundling, packaging, and collaborate on pricing strategies.

• Clearly communicate product changes to the existing customer base.

• Lead competitor analysis, win-loss evaluations, and create sales battlecards.

• Provide market and competitive intelligence to inform marketing and product strategies.

• Collaborate with Product on first-party research and early-access customer groups.

• Transform customer insights into effective positioning, documented evidence, and product influence.

• Oversee portfolio-level positioning, value identification, and messaging for ProShop and Chip.

• Ensure consistent messaging throughout the website, demos, and renewal discussions.

• Manage the strategic narrative, demo presentation, objection handling, and proof points for go-to-market teams.

• Partner with GTM Enablement on delivery and certification processes.

• Leverage AI for research, drafting, competitive analysis, call monitoring, reporting, and operational efficiency.

• Define metrics that link product marketing to pipeline and revenue generation.

• Report on launch outcomes, win rates, field message adoption, and insights.

• Shape the product marketing function and establish its operational rhythm.

⛳️ Requirements

• Over 10 years of experience in B2B SaaS product marketing.

• Minimum of 3 years in a leadership role or managing a significant portfolio.

• Proven track record of successful product marketing in a rapidly growing tech environment.

• Experience as a player-coach in executing launches, presentations, and positioning strategies.

• Proficiency in owning and scaling a product marketing department.

• Strong understanding of B2B buyer journeys, personas, and value-driven messaging.

• Ability to convert technical products into business outcomes effectively.

• Hands-on experience marketing AI or data-driven products to non-technical buyers.

• Established proficiency in using AI for research, drafting, analysis, competitive tracking, and more.

• Competence in guiding pricing and packaging decisions.

• Executive presence with outstanding writing, presentation, and storytelling capabilities.

• Experience collaborating with or marketing to machine shops, manufacturers, or industrial organizations is highly preferred.

• Knowledge of CMMC, ITAR, or AS9100 is advantageous.

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

• Must reside in the United States or Canada; candidates from California, New York, and Quebec will not be considered.

• Reliable internet connection suitable for video conferencing.

• A private space for confidential calls is required.

🏝️ Benefits

• Comprehensive health benefits, including medical, vision, and dental coverage.

• RRSP or 401(k) contribution matching up to a specified maximum.

• Generous paid time off policy.

• Competitive salary along with a comprehensive benefits package.

• Opportunities for remote work.

• Access to the Bellingham, WA office as needed.

• Annual winter break from December 25th to January 1st without impacting vacation balance.

• A collaborative and supportive team atmosphere.

• Opportunities for professional growth and recognition of achievements.