Senior Director of Creative, Digital & Marketing Systems

This is a fully remote position, open to applicants in United States.

📋 Description

• Drive Aline's implementation of AI tools throughout the marketing department, pinpointing opportunities where AI can enhance content generation, campaign management, personalization, and workflow automation.

• Stay informed about the changing landscape of AI and answer engine optimization (AEO), providing strategic recommendations to marketing leadership.

• Establish guidelines for ethical AI usage in marketing, ensuring quality controls and maintaining brand integrity.

• Manage Aline's marketing technology stack, which includes marketing automation, campaign tools, and Salesforce CRM integrations.

• Configure systems to optimize campaign execution, guarantee precise tracking, and ensure seamless data flow into GTM reporting.

• Act as the primary marketing representative for technology stack decisions, vendor partnerships, and tool assessments.

• Oversee creative outputs related to brand design, sales materials, product marketing assets, event collateral, and campaign visuals.

• Supervise internal creative teams and/or manage agency collaborations.

• Ensure all creative outputs align with brand standards and effectively convey Aline's positioning in a clear and consistent manner.

• Manage Aline's website, focusing on architecture, content strategy, performance optimization, and ongoing development efforts.

• Implement website improvements, new page creations, and technical upgrades.

• Ensure the website meets SEO/AEO objectives and effectively converts visitors into leads.

• Collaborate with Corporate Marketing on content strategy and RevOps for conversion optimization and A/B testing initiatives.

• Oversee the multimedia and video production strategy, which includes customer testimonials, explainer videos, event recordings, and social media-ready content.

⛳️ Requirements

• A minimum of 10 years of progressive experience in creative, digital marketing, or marketing leadership within the B2B SaaS sector, with significant exposure to marketing technology and systems.

• High creative standards accompanied by a robust portfolio featuring brand, campaign, and digital projects.

• Proficiency with marketing automation platforms (such as HubSpot or similar) and CRM integration (Salesforce); while administrative skills are not mandatory, an understanding of how these components interact is essential.

• Demonstrated success in adopting and scaling AI tools to enhance marketing workflows, including content creation, creative processes, campaign operations, or analytics.

• Experience in managing web development and creative operations, particularly in relation to agency partnerships.

• Experience in a private equity-backed or high-growth environment is preferred.

• Background in senior living, healthcare technology, or vertical SaaS is advantageous but not essential.

• A proactive approach; you identify inefficiencies and resolve them, and you recognize creative gaps and address them.

• Naturally collaborative and cross-functional; you develop systems and resources that benefit the entire GTM team, not solely marketing.

• A strong sense of ownership; you set high standards for the team and ensure accountability.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance packages.

• Opportunities for professional development and continued education.

• Flexible work environment with remote work options.

• Collaborative and inclusive company culture.