Digital Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Offer support to Coury’s digital marketing team through reporting, management of paid media, website strategy, and digital strategy for core brand hotels.

• Act as the primary support and strategic leader for digital marketing initiatives across Coury’s core brand hotels.

• Collaborate with external agencies to analyze campaign performance, budget management, and return on investment (ROI).

• Load, oversee, and reconcile digital media funds for various properties.

• Track key performance indicators such as CPC, ROAS, share, and conversions, while optimizing opportunities for improvement.

• Serve as the liaison among property marketing managers, property leaders, and Marriott/Hilton brand systems.

• Provide suggestions for edits on brand.com and generate reports while ensuring the content is accurate, optimized, and compliant with brand standards.

• Advise on image best practices and manage the upload of images across branded property websites.

• Assist with best practices for transactional email marketing, including template setup, deliverability, and engagement strategies.

• Resolve property-level issues and escalate platform-related concerns as necessary.

• Support strategies related to SEO, Answer Engine Optimization, and Generative Engine Optimization.

• Aid in the launch and maintenance of geo-fencing advertising and LinkedIn advertising campaigns.

• Contribute to paid social advertising campaigns and recommend areas for optimization.

• Maintain data entry across various marketing platforms, tracking sheets, and reporting tools.

• Generate recurring performance reports for internal stakeholders and property teams.

• Assist the Senior Director of Digital Marketing with leadership and asset manager presentations.

• Ensure accuracy of data across GA4, Looker Studio, and other related reporting dashboards.

• Conduct audits of property-level Google Ads accounts and perform keyword research.

• Suggest edits to keywords, ad copy, and targeting strategies.

• Confirm that paid search activities adhere to franchise and Coury brand standards.

⛳️ Requirements

• A minimum of 4 years of experience in digital marketing, encompassing SEO, website strategy, and social media marketing; experience in hospitality is preferred.

• Proficient understanding of Google Ads, keyword research tools, and the fundamentals of paid media.

• Familiarity with Marriott and/or Hilton branded website platforms is advantageous.

• Working knowledge of AI-driven marketing tools, LLMs, and emerging digital search trends, along with an understanding of their application in content optimization, digital visibility, and marketing efficiency.

• Proficiency in Microsoft Excel for data reporting and formatting; familiarity with GA4 and Looker Studio is a plus.

• No specific certifications are required; however, Google Ads or related digital marketing certifications are a plus.

• Strong attention to detail, excellent organizational skills, and effective communication abilities.

• Capable of managing multiple properties and competing priorities simultaneously in a remote environment.

• Ability to remain in a stationary position for 4 hours or more at a time.

• Effectively communicate with external vendors, guests, management, and co-workers to ensure understanding.

🏝️ Benefits

• Remote office environment.

• Equal opportunity employer.