Director, Digital Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the digital marketing strategy and roadmap for Vestis' corporate, eCommerce, customer-facing, and campaign landing page web properties.

• Take ownership of website governance, prioritization, performance standards, and planning for enhancements.

• Ensure that digital properties facilitate traffic growth, lead generation, conversion, retention, customer engagement, brand consistency, and operational efficiency.

• Formulate and implement an SEO strategy encompassing technical SEO, on-page optimization, content strategy, local SEO, keyword strategy, site architecture, and authority development.

• Enhance organic visibility across key categories, industries, services, products, and local markets.

• Supervise website performance, usability, accessibility, mobile responsiveness, speed, navigation, and improvements in the customer journey.

• Lead initiatives for conversion rate optimization, A/B testing, landing page strategies, and enhancements to the digital experience.

• Collaborate with IT and external partners on platform upgrades, integrations, site maintenance, tagging, analytics, and issue resolution.

• Oversee customer-facing email communications for Rental and Direct Sale.

• Develop personalized email content and nurture streams for target accounts, buying committees, and decision-makers.

• Manage email calendars, audience segmentation, testing strategies, and deployment schedules.

• Track email metrics and suggest continuous improvements.

• Lead, mentor, and develop the digital marketing team.

• Work in partnership with Brand, Creative, Product Marketing, Field Sales, Merchandising, Customer Experience, Analytics, and IT teams.

• Manage relationships with digital marketing vendors and agency partners, including scopes of work, service levels, deliverables, timelines, and performance expectations.

• Assist in budget planning, forecasting, invoice review, and spend optimization.

• Establish digital KPIs, dashboards, scorecards, and reporting frameworks.

• Convert analytics into insights, actionable recommendations, and executive-ready reports.

• Collaborate with Analytics and Finance on attribution, funnel visibility, ROI measurement, and budget allocation.

• Foster continuous improvement through data analysis, testing, customer behavior insights, and performance trends.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field is required.

• An MBA or advanced degree is preferred.

• 8–12+ years of progressive experience in digital marketing, web strategy, SEO, eCommerce, growth marketing, or digital experience leadership.

• Proven track record in managing web properties, SEO programs, digital performance reporting, and cross-functional digital roadmaps.

• Demonstrated success in leading teams and managing external agencies or vendor partners.

• Experience with GA4 or similar analytics platforms, SEO tools, CMS platforms, marketing automation tools, CRM systems, and reporting dashboards.

• Preferred experience in B2B, multi-location, service-based, eCommerce, or distributed sales organizations.

• Comprehensive knowledge of digital marketing, web strategy, SEO, analytics, customer journeys, content optimization, conversion rate optimization, and marketing technology.

• Strong leadership skills in managing teams, vendors, agencies, budgets, roadmaps, and cross-functional execution.

• Ability to link digital initiatives to measurable business outcomes, including traffic, leads, conversion, revenue, customer experience, and retention.

• Solid understanding of CMS platforms, analytics tools, tag management, SEO platforms, marketing automation, CRM integration, and reporting dashboards.

• Excellent communication, presentation, and stakeholder management skills.

• Must be capable of working at a computer for extended periods.

🏝️ Benefits

• Primarily an office and/or remote work environment.

• Occasional travel may be necessary for meetings, planning sessions, vendor reviews, conferences, or team events.