Senior Director, Franchise Commercial Execution

This is a fully remote position, open to applicants in United States.

📋 Description

• Create the future operating model for excellence in commercial execution.

• Develop one-to-three-year strategies, decision-making rights, governance frameworks, roles, routines, escalation procedures, and accountability structures.

• Drive the commercial agenda for the entire beverage portfolio.

• Convert category, channel, customer, and geographic priorities into actionable bottler plans, execution timelines, field standards, performance measures, and corrective actions.

• Integrate PICOS, ESH, MSC, CDE/coolers, space, commercialization, On-Premise initiatives, customer programs, Franchise Operations, and performance monitoring.

• Include consumer, shopper, customer, competitive, feasibility, bottler capability, equipment, packaging, space, supply, and market requirements in plans prior to implementation.

• Align senior bottler leadership on key priorities, incentives, performance expectations, and execution necessities.

• Set common metrics, leading indicators, scorecards, and intervention thresholds.

• Enhance PICOS compliance, inventory levels, void reduction, merchandising standards, and execution uniformity.

• Analyze missed targets and initiate necessary interventions and resource adjustments.

• Oversee in-year delivery and propose acceleration strategies in collaboration with Commercial and Finance leaders.

• Lead the Commercial Execution team and mentor a high-performing group.

• Enhance data utilization, insights, technology, and analytics in planning and decision-making processes.

• Conduct complex negotiations and influence senior stakeholders from franchises, bottlers, customers, and NAOU.

• Balance customer requirements, bottler profitability, system revenue, operating income, volume, and long-term system health.

• Deliver a cohesive commercial execution system that links strategy, bottler engagement, and market outcomes.

⛳️ Requirements

• Bachelor’s degree in business, marketing, finance, economics, or a related field.

• 10 to 12 years or more of progressive experience in commercial strategy, franchise leadership, customer management, Revenue Growth Management, marketing, or a related area.

• Proven experience in leading commercial strategy and execution within a complex, matrixed organization.

• Expertise in designing operating models, aligning decision-making rights, and establishing cross-functional governance and accountability.

• Skilled in translating enterprise strategy into cohesive commercial and field execution plans.

• Strong grasp of system economics, revenue and profit drivers, customer financials, and business performance management.

• Experience leveraging data, customer and shopper insights, and competitive intelligence to pinpoint opportunities and identify performance gaps.

• Success in leading transformation initiatives and integrating capabilities across organizational boundaries.

• Proven ability to influence senior executives, bottlers, customers, or other business associates.

• Strong skills in negotiation, stakeholder management, executive communication, and storytelling.

• Established experience in people leadership, including team development, priority setting, and accountability driving.

• Strong strategic thinking, prioritization, long-term planning, and business case development skills.

• Preferred: experience in the beverage, consumer packaged goods, retail, or bottling industries.

• Preferred: knowledge in commercial execution strategy, RGM, and business performance management.

• Preferred: understanding of supply chain operations and their link to commercial execution.

• Preferred: experience across multiple channels, customers, categories, and geographies.

• Preferred: experience in developing bottler incentives, execution initiatives, or performance scorecards.

• Preferred: experience in integrating PICOS, ESH, Market Street Challenge, CDE/coolers, space, commercialization, On-Premise, and customer programs.

• Preferred: experience in creating equipment investment and redeployment decision models or integrated innovation launch systems.

• Must verify identity and eligibility to work in the United States and complete Form I-9 upon hiring.

🏝️ Benefits

• Global exposure and access to international networks and emerging business strategies.

• Comprehensive learning platforms and leadership development opportunities.

• A purpose-driven culture focused on sustainable impact in communities.

• Medical, financial, and/or other benefits.

• Annual incentive reference value of 50%.

• Long-term incentive reference value of 20%.

• Relocation assistance provided.

• Travel required at a rate of 26%–50%.