Director, Franchise Commercial Execution

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee CDE and Space agendas, which encompass equipment deployment, redeployment, shelf, cooler, and display opportunities.

• Collaborate with bottlers, category teams, Customers, and Finance teams to provide placement and merchandising recommendations.

• Monitor equipment and space implementation along with productivity, address execution gaps, and escalate investment or resource decisions as necessary.

• Take charge of MSC planning and execution, including market selection, readiness, and field engagement.

• Direct PICOS deployment and ensure outlet standards are integrated into selling tools, coaching, and routines.

• Utilize market findings and execution evaluations to tackle availability, assortment, visibility, and merchandising gaps.

• Spearhead the Franchise ESH agenda and consolidate CDE, MSC, PICOS, ESH, and Space into a cohesive deployment plan.

• Drive the commercialization of category innovations through channel-specific deployment plans and launch preparedness.

• Assess launch execution and commercial outcomes, transforming market insights into actionable corrective measures.

• Manage bottler deployment of Coke TM pillar programs and link brand activation to selling routines and execution in the market.

• Lead commercial channel planning in collaboration with category, channel, Customer, RGM, and bottler teams.

• Integrate category priorities into JBP and ABP, establish execution metrics, and evaluate channel performance.

• Willingness to travel 26%–50% of the time.

⛳️ Requirements

• A Bachelor’s degree is required; an MBA or advanced degree is preferred.

• Minimum of 5 years of progressive experience in CPG, beverage, or a related industry.

• Background in commercial execution, sales, customer management, franchise operations, or roles related to execution capability.

• Practical experience with equipment deployment and productivity, space and merchandising, outlet execution standards, market activation, or building sales execution capability.

• Familiarity with CDE, MSC, PICOS, ESH, and Space.

• Ability to convert commercial priorities into actionable plans for bottlers, field routines, adoption, and measurable improvements in the marketplace.

• Experience collaborating with bottlers or operating within a franchise system, influencing commercial and sales partners without direct authority.

• Strong analytical abilities, including execution scorecards, gap diagnosis, asset and space productivity analysis, and the capacity to translate insights into action.

• Proven experience leading planning, deployment, and cross-functional stewardship routines in a complex, matrixed environment.

• Understanding of channel strategy, customer dynamics, and system economics.

• Must be currently authorized to work full-time in the United States and will not require employment sponsorship.

• Skills: Annual Business Planning, Business Plan Implementation, Capacity Planning, Channels Strategy, Contract Management, Customer Relationship Management (CRM), Distribution Operations Management, Financial Performance Management, Negotiation, Strategic Leadership, Teamwork.

🏝️ Benefits

• Access to global leaders and insights into emerging digital platforms and marketing trends.

• Opportunities for learning and management programs aimed at continuous skill and knowledge enhancement.

• Medical, financial, and/or additional benefits.

• Annual incentive reference value of 30%.