Brand Strategy, Creative Production Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Spearhead the development and continuous enhancement of Vitamin Angels’ enterprise brand.

• Create systems and tools that govern brand identity, narrative, messaging, visual identity, and standards.

• Convert organizational strategies into a compelling brand platform tailored for various audiences, channels, and markets.

• Develop a messaging framework for donors, foundations, corporate partners, technical experts, policymakers, employees, and the public.

• Oversee intellectual property management and safeguard the organization’s visual and owned identity.

• Provide guidance to stakeholders on effectively translating organizational priorities into communications.

• Design, maintain, and oversee enterprise-wide brand tools and communication materials.

• Establish governance, review, approval, and quality-control processes for the brand.

• Foster internal brand comprehension and adoption through training, guidance, presentations, and outreach.

• Lead the enterprise content and creative strategy, rooted in audience insights and organizational priorities.

• Supervise stories, campaigns, visual assets, video, presentations, digital content, and various other creative expressions.

• Set editorial standards, creative principles, channel roles, content calendars, workflows, and production processes.

• Develop cohesive, integrated campaigns across paid, owned, earned, and shared channels.

• Simplify intricate global health and nutrition topics into clear, accessible narratives.

• Manage creative production from strategic brief to concept development, production, review, delivery, and evaluation.

• Oversee external creative agencies, freelancers, photographers, videographers, designers, and other production collaborators.

• Coordinate production priorities, resources, timelines, budgets, and competing organizational demands.

• Handle creative asset collection, informed consent, and broad-use processes alongside Marketing Operations and legal teams.

• Create integrated multi-channel, multi-audience campaigns that support fundraising, partnerships, advocacy, awareness, and engagement.

• Own and manage the editorial calendar for the department.

• Enhance coordination, visibility, prioritization, and delivery of marketing and communications initiatives.

• Assess channel effectiveness and identify appropriate paid, earned, owned, partner, and experiential opportunities.

• Contribute to marketing analytics, translating performance data into actionable recommendations.

• Share campaign performance, insights, and recommendations with Marketing & Communications, senior leadership, and cross-functional stakeholders.

• Report to the VP of Marketing & Communications and manage internal and external creative resources without direct reports.

• Travel domestically and internationally as necessary.

⛳️ Requirements

• 7+ years of progressive experience in brand strategy, integrated marketing, creative development, communications, advertising, or a related field.

• Proven experience in developing and evolving an enterprise or organizational brand, encompassing narrative, positioning, messaging, visual identity, and brand standards.

• Expertise in communicating with philanthropic, corporate, foundation, scientific, and mass-market audiences.

• Demonstrated ability to translate complex organizational strategies or concepts into clear, engaging narratives and creative platforms.

• Extensive experience leading integrated, omnichannel campaigns targeting multiple audiences and channels.

• Proficiency in managing creative production, agencies, vendors, budgets, timelines, and intricate workflows.

• Familiarity with the Adobe Creative Suite and a strong aptitude for visual design.

• Solid understanding of digital, social, video, content, and emerging marketing channels.

• Experience utilizing analytics, audience insights, testing, and performance data to guide creative and marketing decisions.

• Exceptional strategic, creative, editorial, direction, and project-management abilities.

• Outstanding written and verbal communication skills.

• Strong interpersonal and influencing skills with the capacity to build consensus across a complex organization.

• Experience in a nonprofit, global health, international development, public health, or mission-driven environment is highly desirable.

• Experience in a global context is preferred.

• Ability to manage stress, including stress resulting from local and foreign travel, large crowds, open spaces, shared office environments, and daily activities with reasonable accommodations.

• Capability to remain seated and/or stationary for extended periods, including lengthy air travel and desk-based assignments.

🏝️ Benefits

• Medical, Dental and Vision Care.

• Life Insurance.

• Medical and Dependent Care Flexible Spending Accounts.

• Wellness Reimbursement.

• 401(k).

• Paid Time Off.

• Winter/Summer Recharge Weeks.

• Holidays.

• Paid parental leave.