Brand Marketing Manager

This is a fully remote position, open to applicants in Estonia, +4 more countries.

📋 Description

• Spearhead the implementation of the updated brand identity across all customer-facing platforms.

• Create global creative platforms and campaigns that can be adapted for various markets.

• Manage brand media investments while collaborating with performance teams and external media buying and influencer agencies.

• Strategize and initiate brand awareness campaigns in key markets.

• Craft creative briefs and oversee execution to guarantee that deliverables align with brand standards, briefs, and timelines.

• Collaborate with the performance team to assess and analyze creative impact, enhancing effectiveness and conversion rates.

• Direct brand research initiatives and convert insights into actionable strategies.

• Develop AI workflows and explore AI tools and automation for creative production, testing, and optimization.

• Lead initiatives to build trust, including management of Trustpilot and review platforms, NPS insights, and partnerships.

• Manage brand execution on the website, covering the homepage, essential brand pages, overall aesthetic, brand assets, and guidelines.

• Work in partnership with internal teams, external agencies, and freelance collaborators.

⛳️ Requirements

• Over 5 years of experience in marketing, branding, or creative strategy, ideally within financial services or other dynamic digital consumer sectors.

• Demonstrated ability to transform customer insights, market research, and data into actionable brand and creative strategies that yield measurable outcomes.

• Experience in coordinating media buying or collaborating with media agencies, covering TV, radio, OOH, and influencer marketing.

• Strong grasp of consumer psychology, brand positioning, and entry points within the credit and financial industries.

• Proven experience in leading brand health assessments, brand image initiatives, and customer advocacy projects.

• Proficiency across static, animation, and video creative formats, with a track record of scaling production efficiently.

• Competent in writing creative briefs and working alongside design, copy, UX, video, performance teams, external agencies, and freelance partners.

• Knowledgeable about AI-driven tools and automation for creative production, research, and testing.

• Strong analytical thinking and creative judgment, with familiarity in brand performance metrics and creative evaluations.

• A deep commitment to fostering brand distinctiveness, consistency, and trust across all customer touchpoints.

🏝️ Benefits

• Competitive salary.

• 5 weeks of vacation.

• Private healthcare compensation.

• Hobby grant.

• Mental healthcare support.

• Share options.

• Comprehensive benefits package.

• Opportunities for personal and professional growth.

• Budget allocated for skill enhancement and career advancement.