Senior Digital Strategy, Engagement Associate – Part-Time

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Assist in the daily management of NCYL’s website, email, and social media platforms.

• Implement digital engagement strategies to enhance audience growth, foster deeper engagement, and boost conversion rates.

• Aid in executing the email program, which includes strategy, production, testing, segmentation, and performance optimization.

• Create engaging email narratives that feature compelling storytelling, clear calls to action, and audience-focused messaging.

• Drive engagement metrics such as opens, clicks, donations, registrations, and other interactions.

• Oversee digital content calendars in collaboration with communications, development, and program staff.

• Write, edit, schedule, publish, and optimize content across various email, web, and social media platforms.

• Coordinate efforts with the Communications & Development Writer and the Digital Content & Design Manager.

• Collaborate with internal colleagues and external creatives for video and visual storytelling initiatives.

• Manage updates and publishing workflows for the website.

• Monitor digital channel performance and propose strategies to enhance reach, engagement, and conversion rates.

• Ensure editorial quality, consistency, and execution across all platforms.

• Report directly to NCYL’s Managing Director, Public Affairs & Advancement.

• Undertake additional duties as assigned.

⛳️ Requirements

• A minimum of three (3) years of experience in digital communications, digital marketing, advocacy communications, nonprofit communications, campaigns, or similar fields.

• Proven experience in managing websites and social media channels in a dynamic environment.

• Basic coding skills, particularly in email coding and WordPress page development.

• Experience in crafting email content and strategies that enhance engagement and conversion rates.

• Strong writing and editing abilities, with the adaptability to tailor content for various digital formats, audiences, and platforms.

• Experience utilizing storytelling techniques to enhance digital performance, particularly in email and campaign contexts.

• Background in creating video content.

• Skilled in developing content calendars, managing workflows, and juggling multiple deadlines.

• Proficient in using analytics to assess performance and refine strategy over time.

• Exceptional attention to detail, sound editorial judgment, and a high standard for execution.

• A service-oriented mindset; capable of supporting others, collaborating cross-functionally, and seeking constructive feedback.

• Strong commitment to equity, diversity, and inclusion, with the ability to apply a racial and social justice perspective to advocacy while centering the voices of marginalized children, youth, and their families.

• Commitment to the mission and goals of NCYL.

• Must reside in California, Colorado, Illinois, Massachusetts, Maryland, Michigan, New Jersey, New York, Oregon, Texas, Virginia, Washington, DC, or Wisconsin; registration in Minnesota and Washington state is currently underway.

• A portfolio showcasing 2–3 examples of communications work for which the candidate had significant responsibility.

• A cover letter and resume are required.

• Ability to work for extended periods at a desk and on a computer.

• Must submit an original, personally-written resume and cover letter.

🏝️ Benefits

• Health insurance.

• Dental insurance.

• Vision insurance.

• Life insurance.

• Generous vacation benefits.

• Sick leave benefits.

• Paid family leave.

• Flexible spending account.

• Employer contributions to a retirement plan.

• Paid sabbatical.

• Short-term disability insurance.

• Long-term disability insurance.

• Occasional travel.