Senior Digital Marketing Specialist – Paid Media, Performance Marketing

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, initiate, and oversee paid advertising campaigns on Google Ads and Meta Ads, with potential growth into LinkedIn, TikTok, or programmatic platforms.

• Manage monthly budget distribution across various channels and campaigns, ensuring accountability for CPA, ROAS, and lead volume objectives.

• Develop and sustain tracking systems utilizing GA4, Google Tag Manager, conversion tracking, and UTM parameters.

• Conduct organized A/B testing on ad creatives, copy, target audiences, and landing pages.

• Translate campaign metrics into comprehensive reports suitable for executive review and actionable recommendations.

• Report directly to the CEO.

• Keep abreast of platform changes, privacy regulations, AI-enhanced bidding strategies, and emerging ad formats, identifying potential opportunities or risks.

• Assist in SEO best practices and creative production where content and paid initiatives converge.

⛳️ Requirements

• Minimum of 5 years of experience in digital marketing, with at least 3 years dedicated to paid media/performance marketing.

• Previous experience working with clients, businesses, or accounts from Australia, the US, or the UK—either directly or through an agency/offshore arrangement.

• Practical experience managing active campaigns in both Google Ads and Meta Ads Manager.

• Strong proficiency in GA4 and Google Tag Manager, along with familiarity with at least one reporting/BI tool (Looker Studio, Power BI, or similar).

• Exceptional written and verbal English skills, capable of independently handling communications.

• Understanding of SEO fundamentals, including on-page optimization, technical aspects, and keyword research.

• Proficient in graphic design and/or video editing tools (Canva, Adobe Creative Suite, CapCut, Premiere Pro).

• Certification in Google Ads and/or Meta Blueprint.

• Experience specifically marketing an offshore BPO or staffing company.

• Basic knowledge of HTML/CSS for minor landing page modifications.

• Familiarity with CRM/marketing automation platforms (Zoho or similar).

🏝️ Benefits

• 100% remote work opportunity.

• Annual salary and performance evaluations.

• Access to training and continuous professional growth.

• Regular team events and staff activities.

• Full-time contractor role with Offshore 24/7.

• Direct engagement without client placement.